HK Stock Market Move | LAOPU GOLD (06181) rises over 6% again, benefiting from the rise in gold prices in the spot market. The market is watching whether the company will raise prices in the future.

LAOPU GOLD (06181) surged over 6% again, up 6.28% to HKD 804 at the time of writing, with a turnover of HKD 8.55 billion. On the news front, following the second price hike of LAOPU GOLD products on August 25, the price of gold rose rapidly before and during the National Day holiday, causing prices of domestic gold jewelry brands to soar. China Securities Co., Ltd. pointed out that LAOPU GOLD jewelry and ornaments are sold at a fixed price, and the rapid rise in gold prices is favorable for the company's sales and high-end brand positioning. The company will be monitoring whether there will be a third price hike plan this year due to the cost increase from the rising gold prices. JPMorgan Chase released a research report stating that after several visits and discussions with LAOPU GOLD management, store managers, and experts, it was found that the brand value of the company is clearly on the rise. Even after the end of product price increases or brand promotions, consumers are still willing to wait in line outside the stores to shop. Based on data from August to September, the bank predicts that retail sales performance of LAOPU GOLD will remain strong, expecting the company to launch more new products in line with festive seasons, incorporate new techniques such as gold lacquering, and continue adjusting its store network. The bank believes that the brand value of LAOPU GOLD will continue to increase.