LVMH returns to growth trajectory! Edouard Evin, the mastermind behind the "Louis Vuitton: A Journey Beyond" exhibition, becomes the key driving force.

Recently, global luxury goods giant LVMH Group announced its third-quarter performance, causing its American Depositary Receipt stock price to surge 8% in a single day, with a cumulative increase of 13% since July, reclaiming the position of the highest market value company in France. The third-quarter financial report showed that the group's revenue fell by 4% year-on-year to 18.2 billion euros, with organic growth of 1%, significantly exceeding analysts' expectations and becoming the first quarter of the year to achieve a sales rebound. Among them, the organic revenue in the Asia-Pacific market, including China, increased by 2%, far exceeding market expectations for a decline of 3.6%, becoming the key driver of LVMH's performance recovery. It is worth noting that the management of LVMH specifically mentioned the "Louis Vuitton" experiential space that opened in Shanghai in June at the financial report meeting, stating that it has become one of the brand's highest-selling stores for luggage globally. And this benchmark exhibition project was created by the leading experiential marketing company, ACTIVATION GP (09919), in the Greater China region. The "Extraordinary Journey" Shanghai exhibition, conceived and designed by the renowned architecture team OMA and passionately created by Edwa, revolves around the four core themes of travel, craftsmanship, fashion, and innovation, deeply showcasing the multi-faceted heritage of the Louis Vuitton brand. On the opening night of the exhibition, dozens of A-list celebrities gathered, making it a highly anticipated fashion event in Shanghai this summer. As a leading player in high-end brand experiential marketing, ACTIVATION GP's market share is expected to reach 13.8% in 2024, maintaining its leading position in the Greater China region. The group has provided services to over 550 world-class brands, including renowned luxury fashion brands such as Cartier, Chanel, Dior, and Louis Vuitton, as well as mid-to-high-end automotive brands and mid-to-high-end Chinese local brands. While continuing to deepen its advantages in the luxury goods sector, Edwa is also actively exploring new opportunities in the sports fashion market. This year, in addition to the "Extraordinary Journey" exhibition project of Louis Vuitton, the group has successfully expanded its customer base in sports fashion, carrying out Adidas Originals' "Adidas Originals Girls Celebration" and Under Armour's global inaugural Curry Con event, demonstrating its outstanding ability to integrate resources in both the luxury goods and sports fashion sectors. LVMH's better-than-expected performance in the third quarter has injected a boost into the global luxury goods industry. With the gradual recovery of the Chinese consumer market, and the increase in luxury goods marketing budgets, Edwa is expected to capitalize on its professional strength and market value in the field of high-end brand experiential marketing, welcoming new development opportunities.