HK Stock Market Move | LAOPU GOLD (06181) surged more than 6% as JP Morgan pointed out the clear upward trend in its brand value, reiterating a "buy" rating.

LAOPU GOLD (06181) rose more than 6%, as of the time of writing, it has risen by 6.06%, reaching 735 Hong Kong dollars, with a trading volume of 1.13 billion Hong Kong dollars. On the news front, J.P. Morgan released a research report stating that after conducting several visits recently and exchanging views with LAOPU GOLD management, store managers, and experts, it was found that the brand value is clearly on the rise. Even after the end of product price increases or brand promotions, consumers are still willing to queue outside the store to wait to shop. Based on data from August to September, the bank predicts that LAOPU GOLD's retail sales performance will remain strong. It anticipates that the company will launch more new products in line with festive schedules and use new techniques such as gold lacquer technology. In addition, it plans to continue adjusting its store network in the future, believing that the brand value of LAOPU GOLD will continue to rise. J.P. Morgan slightly adjusted the company's profit forecast for 2025 to 2027, with the target price rising from the original 1294 Hong Kong dollars to 1296 Hong Kong dollars, equivalent to a forecasted PE ratio of 24 times in 2027. It maintains a "buy" rating and lists LAOPU GOLD as one of the preferred stocks in the Chinese consumer industry. According to the report by CCTV, LAOPU GOLD, which has gained popularity through "ancient craftsmanship" and "Chinese aesthetics," continues to be popular even after two price increases in February and August this year. Xiao Zhou, a salesperson at the LAOPU GOLD counter in Beijing's SKP shopping mall, introduced that the prices of individual products range from 1 to 6 thousand yuan, and depending on the craftsmanship and materials used, the price per gram ranges from about 1200 to 1700 yuan. The price of products with a smaller weight per gram even exceeds 2000 yuan.