HK Stock Market Move | POP MART (09992) rises by over 4%, Apple CEO receives exclusive Labubu gift. POP MART is expected to become a world-class cultural IP brand.

POP MART(09992) rose by over 4% again, rising 3.42% to HK$272 as of the time of publication, with a turnover of HK$1.962 billion. On the news front, on the afternoon of October 13th, Apple CEO Tim Cook made an appearance at the Shanghai THEMONSTERS 10th anniversary exhibition, which was his first stop on his visit to China. At the exhibition, POP MART founder Wang Ning, LABUBU artist Long Jiasheng, and Cook had a close interaction, visiting the original sketches and diverse products of the LABUBU series, and were gifted a Labubu doll holding an iPhone. CMSC (Hong Kong) previously released a research report stating that looking ahead to the second half of 2025, POP MART's chairman emphasized that the Labubu plush cellphone pendant is expected to become a popular item, signaling the company's acceleration in expanding high-frequency lifestyle SKUs to enhance brand interaction on a daily basis. The plush category has surpassed action figures to become the company's largest category, accounting for 44% of revenue and helping to improve overall profit margins. With the continuous enhancement of brand power, gradual expansion of the omni-channel model, and continuous exploration of IP monetization paths, POP MART is expected to become a world-class cultural IP brand. The strong buy rating is reiterated, with optimism about the company achieving strong performance guidance in the second half of the year under accelerated global expansion.