HK Stock Market Move | MIXUE GROUP (02097) rose more than 6% again, and MI Xue Bingcheng beer became a hot search. Institutions are optimistic about the company's expansion of the brand matrix.

MIXUE GROUP (02097) rose by over 6%, reaching a 5.47% increase, closing at HK$439.4 with a turnover of HK$177 million. On the news front, on October 14th, Mikel Cream Beer priced at 5.9 yuan per cup surged to the top of Weibo hot search. It is reported that during the National Day period, Mikel Cream announced the acquisition of 53% equity of Xian Pi Fulu Home for a total price of 297 million yuan. After the completion of the transaction, Xian Pi Fulu Home became its non-wholly-owned subsidiary, and its financial performance will be included in the group's financial statements. Mikel Cream officially extends its business scope from instant tea drinks and coffee to the alcoholic beverage sector. Huayuan Securities released a research report stating that the beer industry has a huge market size and consumer base, and with the continuous improvement of consumer demand for high-quality and diversified products, there is potential to open up the market space for fresh beer. MIXUE GROUP originally focused on affordable tea drinks and coffee, but after the acquisition, the product line will be expanded from instant tea drinks and coffee to fresh beer, while still maintaining a high-quality and affordable product positioning. It is expected that MIXUE GROUP will further expand its brand momentum in the fresh beer field by leveraging existing supply chain advantages and franchisee advantages.