BE FRIENDS HLDG (01450) achieved a total GMV of approximately 9.53 billion yuan in the first three quarters, representing a year-on-year increase of about 7.56%.

BE FRIENDS HLDG (01450) announced that in the third quarter of 2025, the total gross merchandise volume (GMV) completed by the group was approximately RMB 2.55 billion, a decrease of about 12.07% compared to the third quarter of 2024; the cumulative GMV completed in the first three quarters of 2025 was approximately RMB 9.53 billion, an increase of about 7.56% compared to the first three quarters of 2024. The group is a leading full-service provider of media services in China, mainly providing comprehensive video application services for new media platforms, industry clients, broadcasting agencies, etc., including live streaming, video content production, product sales, and operation services.