PwC: 25% of family businesses achieved double-digit growth in the past year.

Recently, a survey released by PricewaterhouseCoopers (PwC) showed that although the proportion of enterprises achieving double-digit growth has decreased in the context of increased market volatility and uncertainty (from 43% in 2023 to 25% in 2025), mission-driven agile family enterprises still maintain a leading advantage (31% compared to 21%). The survey found that single-digit growth family enterprises continue to remain steady (32% in 2025, 28% in 2023), but family enterprises tend to adopt cautious strategies. Faced with common market fluctuations, they prioritize reputation and heritage, with nearly a quarter (23%) of enterprises indicating plans to stabilize core operations in the next two years, up from 20% in 2023. Furthermore, emerging technologies are changing the business landscape, but only 3% of enterprises plan to completely reshape their business, although three-fifths (61%) of enterprises see AI as a growth opportunity.