Ministry of Culture and Tourism: 8.88 billion domestic trips during the National Day and Mid-Autumn Festival holiday in 2025.

2025 National Day and Mid-Autumn Festival holiday, various regions introduce rich and colorful cultural and tourism products, services, and activities, and the overall national cultural and tourism market is stable and orderly. According to the data center of the Ministry of Culture and Tourism, during the 8-day National Day and Mid-Autumn Festival holiday, there were a total of 8.88 billion domestic trips nationwide, an increase of 1.23 billion trips compared to the 7-day National Day holiday in 2024; the total domestic travel expenditure was 809.06 billion yuan, an increase of 108.19 billion yuan compared to the 7-day National Day holiday in 2024. The market heat is rising during the National Day and Mid-Autumn Festival. Various regions have innovated the display and experience activities of red tourism attractions, attracting tourists to places like Jinggangshan in Jiangxi, Yan'an in Shaanxi, Orange Isle in Changsha, Hunan, and Nanhu in Jiaxing, Zhejiang, where citizens and tourists can experience patriotic feelings while sightseeing. Harvest and Mid-Autumn Festival themes are popular, with events like the "Autumn Culture Festival" at Huangling Scenic Area in Wuyuan County, Jiangxi, and the "Moon Walk" at the Shanghai Astronomy Museum receiving widespread attention. Museums in Hubei and Shenyang Palace Museum held special activities for the Mid-Autumn festival night, and Changbai Mountain Tourism Area in Jilin launched a hiking route for "slow autumn viewing." Urban and rural consumption scenes worked together, with shopping and entertainment integrated in business districts in Changsha, Hunan, and with the "Village Horse" race in Sandu Shuizu Autonomous County, Guizhou connecting the long table banquet with a cultural and creative market. Inbound tourism has seen an upsurge, with more foreign tourists visiting attractions like Ciqikou Ancient Town in Chongqing and the Tang Dynasty Ever-Bright City in Xi'an, where cultural tours and shopping trips are favored by foreign tourists. The integration and innovation of cultural tourism development have created new scene experiences. Intangible cultural heritage experiences are popular, with events like the "Hundred Opera Lantern Festival" in Xinanli, Nanjing, the iron flower craft in Tongling, Anhui, and the fire spitting folk art in Longmen Ancient Street in Luoyang, Henan receiving widespread attention. Beijing hosted the 9th China Opera Culture Week, featuring exciting performances of Kunqu opera, Gan opera, and Qin opera. Holiday performances and exhibitions are diverse, with events like the "National Freehand Brushwork Art Exhibition" at the China National Art Museum, the dance drama "Eternal Ever-Bright" by China Oriental Performing Arts Group, and the drama "Thunderstorm" by Beijing People's Art Theater attracting large audiences. Technology-enabled new scenes and experiences, such as the Siasun Robot & Automation theme block in Longgang, Shenzhen, Siasun Robot & Automation theme restaurant and 4S store in Yizhuang, Beijing, and the water curtain movie at Gingko Valley in Suizhou, Hubei, allow visitors to experience the charm of "cultural tourism + technology." Public welfare measures stimulate consumer potential. Over 29,000 cultural and tourism activities were held nationwide, with over 480 million yuan in consumer subsidies distributed. The "Tourist Attractions Joint Ticket" in the Beijing-Tianjin-Hebei region promotes regional sharing of cultural and tourism resources. Government canteens and parking lots in Guangdong, Gansu, Chongqing, and other places were opened to tourists, while attractions like Mount Laojun in Henan and the Situ Town in Jincheng, Shanxi offered affordable dining options, providing thoughtful services to ensure visitors' comfort. The Mogao Grottoes in Dunhuang, Gansu, introduced a new generation of digital guidance system, while technology like smart reservations and congestion warnings were used in tourist spots like West Lake in Hangzhou and the Huajiangxia Gorge Bridge in Guizhou to provide real-time information and improve service efficiency through intelligent management. This article is selected from the "Voice of Culture and Tourism" WeChat official account; edited by GMTEight: Huang Xiaodong.