Bank of America: Gemini's traffic surge due to AI generated images, Alphabet Inc. Class C (GOOGL.US) and OpenAI's AI battle gains momentum again.

date
09:59 09/10/2025
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GMT Eight
In September, Google's artificial intelligence assistant Gemini saw a significant increase in user traffic, with the core driving factor being the Nano Banana-generated image model that became popular on social media platforms at the same time, directly boosting Gemini.
The latest research from Bank of America Corp shows that the artificial intelligence assistant Gemini of Alphabet Inc. Class C (GOOGL.US) experienced significant growth in user traffic in September, with the core driving factor being the popularization of the Nano Banana-generated image model on social platforms, directly boosting Gemini. According to an investor report released by Bank of America Corp analyst Justin Post's team, this tool had briefly propelled the Gemini app to the top of various app store rankings. The analyst emphasized that market sentiment towards Alphabet Inc. Class C is partly dependent on Gemini's competitiveness compared to ChatGPT, and this increase in user adoption rate is positive for Alphabet Inc. Class C. According to Similarweb data monitoring, global daily average internet traffic for Gemini (including desktop and mobile) surged by 54% in September compared to the previous month, while ChatGPT grew by 4%, Alphabet Inc. Class C search grew by 2%, and Microsoft Corporation's Bing declined by 4%. In the United States market specifically, Gemini's traffic increased by 37% compared to the previous month, ChatGPT increased by 16%, and Bing decreased by 8%. It is worth noting that both experienced record high year-over-year traffic in the US market Gemini skyrocketed by 124% and ChatGPT achieved a growth of 272%. Furthermore, mobile data further confirms the explosive growth trend of artificial intelligence applications. Sensor Tower statistics show that globally in September, Gemini added an average of 8 million users daily, ChatGPT added 15 million, Perplexity added 1 million, and xAI's Grok added 1.8 million users.