Online life insurance trading platform Ethos Technologies (LIFE.US) plans to raise $100 million through an IPO.

Online life insurance trading and analysis platform service provider Ethos Technologies (LIFE.US) submitted an application to the U.S. Securities and Exchange Commission last Friday, with plans to raise up to 1 billion dollars through an initial public offering. The company operates a digital platform that integrates functions such as life insurance distribution, underwriting, policy issuance, payments, and management. The platform is responsible for processing consumer applications and services, providing sales and policy management tools for agents, and offering underwriting and management support for insurers. As of June 30, 2025, the platform has activated 450,000 policies. Headquartered in San Francisco, California, the company was founded in 2016 and had revenues of 3.2 billion dollars for the 12-month period ending June 30, 2025. The company plans to list on the Nasdaq under the stock symbol LIFE. Ethos Technologies submitted a confidential listing application on June 12, 2025. Goldman Sachs Group, Inc., JPMorgan, Bank of America Corp Securities, Barclays, Citigroup, Deutsche Bank Aktiengesellschaft, Citizens JMP, William Blair, and Baird are the joint underwriters for the transaction. The company has not disclosed pricing terms yet.