361 Degrees (01361) has released the lightweight windproof and waterproof jacket featuring the "Tri-layer Membrane". Technology-driven, it marks the beginning of a strong new product cycle.

In recent years, with multiple positive factors such as policy encouragement and increasing awareness of residents' health, the demand for outdoor sports has continued to grow, and related industries have seen significant developments. Among them, outdoor jackets, as a core category, have shown particularly impressive growth. According to data from Eryuan, by 2024, the volume of outdoor jackets will rank at the top of the outdoor clothing category, with a year-on-year growth rate maintaining at a high 82.5%. This year, the popularity of outdoor jackets remains high. In response to the continued high market demand and the trend of pursuing high quality and value for money, leading domestic sports brand 361 DEGREES (01361) held a themed outdoor series new product launch event titled "Breaking Through Rain, Protecting Mountains and Seas" in Hangzhou, Zhejiang in September. At the event, 361 DEGREES unveiled the new outdoor series "Yuping" jacket featuring "Three-State Membrane" technology. This product is the latest achievement of 361 DEGREES in providing high-quality supplies to the market based on its strategy of "technology-based, brand-first" and its deep expertise in professional sports. During the event, brand ambassador Sun Yang, wilderness survival expert Zhu Weiqiang, senior experimentalist Zhao Qinghua from Wuhan Textile University, and well-known outdoor enthusiasts gathered to witness the technological breakthroughs jointly created by 361 DEGREES and Wuhan Textile University, and to immerse themselves in the story of "protecting mountains and seas." Additionally, two forest rangers from the Shudao Cuiyun Corridor Guardian Center in Jiange County, Sichuan Province, also attended the event as special guests. The ESG practice behind "Protecting Mountains and Seas" by 361 DEGREES Since the United Nations Global Compact Organization first introduced the Environmental, Social, and Governance (ESG) concept into financial analysis in 2004, ESG has evolved from a niche topic into a mainstream discussion over the past twenty years. As a company that has embedded ESG into its corporate DNA, 361 DEGREES has a deep empathy for outdoor workers. GMTEight noticed that at this launch event, 361 DEGREES specifically organized a guest salon section to make "protecting mountains and seas" more concrete and moving through real stories. In the guest salon section, brand ambassador and public welfare advocate for the Sichuan Greening Foundation Sun Yang shared his experiences from visiting the Cuiyun Corridor Ancient Cypress Conservation Area in Jiange, Sichuan. In a documentary, he not only personally experienced and witnessed the hardships and perseverance of forest protection work but also represented the brand in donating 361 DEGREES outdoor series equipment to the ancient cypress conservation center, showing practical support for the guardians. Sun Yang emphasized that protecting nature is not only the responsibility of forest rangers but also requires everyone's participation. Forest rangers work in varying harsh climates throughout the year, and having high-quality professional gear that can withstand wind and rain and keep them dry is not only for physical protection but also an important guarantee for the continued conservation work. Meanwhile, wilderness survival expert Zhu Weiqiang, who also participated, interpreted the meaning of protection from a different perspective based on his experiences in extreme environments. He pointed out that true protection is a mutual giving - we respect and protect nature, and nature also gives back to humanity with its grandeur. Excellent equipment can greatly enhance the safety and comfort of outdoor activities, making the footsteps of protectors more firm and allowing the eyes of explorers to freely gaze towards the distant mountains and seas. Through the sincere sharing of the guests, the guest salon section deeply interpreted 361 DEGREES' philosophy of "people protect nature, clothes protect people." "Three-State Membrane" technology new products respond to new demands with high-quality supplies Based on its core positioning of "professionalization, youthfulness, and internationalization," 361 DEGREES has been continuously capturing new market opportunities in recent years to build competitive advantages from multiple dimensions. Following the launch of the "Yuping 2.0 jacket" as a representative of the "Ping" technology family last year, 361 DEGREES and Wuhan Textile University jointly developed and launched the "Three-State Membrane" technology incorporated into the Yuping series products. At the event, Wang Kai, the Senior Director of the 361 DEGREES Apparel Products Center, elaborated on the design concept and technological core of the Yuping series jacket. This Yuping jacket breaks traditional technological barriers by using a professional three-in-one hard shell design that combines excellent waterproof and windproof properties. Innovatively using nano-grade non-porous membrane technology, an intelligent dynamic protection system is constructed, allowing the jacket to maintain excellent breathability while flexibly regulating temperature, providing protection for outdoor explorers like a "second layer of skin," ensuring they stay dry even in strong winds and heavy rain. This innovative design allows a single piece of equipment to adapt to various outdoor environments and challenges of extreme weather, highlighting 361 DEGREES' user-oriented research and development philosophy, and redefining a new standard for intelligent outdoor protection. In the context of the continuous professionalization and technological upgrading of the outdoor sports equipment industry, 361 DEGREES has quickly entered the market, responding to consumer expectations by providing high-quality supplies through an innovative model deeply integrated with the collaboration of Wuhan Textile University. It can be seen that under the joint efforts of leading Chinese sports brands like 361 DEGREES and related universities, cutting-edge product technology is no longer just cold parameters in a laboratory but has transformed into solid equipment that warmly protects every outdoor explorer. In recent years, 361 DEGREES, as a leading domestic sports brand, has shown strong growth momentum. Behind the brand's increasing energy is 361 DEGREES' focus on technological innovation, deepening the functionality of its products to silently protect and strongly support every consumer, empowering technology with warmth and human care, conveying the brand's spirit of "an extra degree of love" and its firm pursuit of sustainable development. With its increasing technological content and rich ESG practices, 361 DEGREES is expected to continue shining in more outdoor clothing categories and contribute its wisdom and experience to the breakthroughs of domestic brands in the high-end outdoor equipment sector.