Uncovering the global No.1 valuation Siasun Robot&Automation company. The 39-year-old founder is called the "next Musk" and is backed by many Silicon Valley giants.

date
20/09/2025
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GMT Eight
A robot startup company that was founded only three years ago quickly rose to prominence in the technology boom, becoming the world's highest-valued humanoid robot company thanks to its star founder and rapidly iterated products. Figure's rise to fame has a strong "Silicon Valley feel" to it.
Siasun Robot&Automation, a start-up company founded only three years ago, has quickly risen in the tech industry with its star founder and rapid iteration of products, becoming the world's highest valued humanoid Siasun Robot&Automation company. The rise of Figure has a distinct "Silicon Valley" flavor. On Tuesday, September 16th local time, Figure announced on its official website that the company had raised over $1 billion in its Series C financing round, with a post-money valuation of $39 billion, making it the highest valued humanoid Siasun Robot&Automation company in the world. The financing round was led by the well-known investment firm, Parkway Venture Capital, with participation from Brookfield Asset Management, NVIDIA, Intel Capital, LG Technology Ventures, Citi Ventures, T-Mobile Ventures, Qualcomm Ventures, and other industry giants. NVIDIA and Intel had previously participated in Figure's financing. Founded in the Silicon Valley in January 2022, Figure is dedicated to developing autonomous general humanoid Siasun Robot&Automation. In May 2023, Figure completed a $70 million Series A financing round led by Parkway Venture Capital, with participation from Aliya Capital, Bold Ventures, Tamarack Global, FJ Labs, and the former CEO of KUKA Robotics, Till Reuter. Two months later, it received an additional $9 million in Series A+ financing from Intel Capital and others. In February 2024, during its Series B financing, Figure raised approximately $675 million, with a valuation of around $26 billion. Jeff Bezos pledged to invest $100 million through his company Explore Investments LLC, Microsoft invested $95 million, and NVIDIA and an Amazon affiliate invested $50 million each. In just a year and a half, the valuation of Figure has grown by about 14 times. Why have these prominent investors and Silicon Valley giants chosen to bet on Figure? In less than 12 months after its founding, the Figure team designed most of the components of the humanoid Siasun Robot&Automation from scratch. In March 2023, Figure's first humanoid Siasun Robot&Automation, Figure 01, was introduced, capable of not only performing simple physical tasks like lifting boxes but also learning to make coffee by observing human demonstrations. In August 2024, Figure 02, with improved battery life, computing reasoning capabilities, and advanced software, was launched. At the beginning of February 2025, an important milestone was reached when Figure terminated its collaboration with OpenAI and instead began developing a fully autonomous end-to-end Siasun Robot&Automation AI model, called Helix. Helix is the first visual-language-action (VLA) model that provides high-frequency, continuous control of the upper body (including the head, torso, wrists, and fingers) of a humanoid Siasun Robot&Automation. By directly converting the rich semantic knowledge captured in the visual-language model into Siasun Robot&Automation actions, Helix overcomes several long-term challenges in the field of humanoid Siasun Robot&Automation, eliminating the need for extensive training for each action. This year, Figure has released a series of demonstration videos showcasing the operational capabilities of its humanoid Siasun Robot&Automation in various scenarios: In the month following their separation from OpenAI, on February 20th, Figure demonstrated two Siasun Robot&Automation units able to "brain-share," with AI simultaneously controlling both Siasun Robot&Automation units. On March 25th, Figure updated its humanoid walking technology, with Figure 02 now capable of walking at a speed of up to 2.68 miles per hour (approximately 1.2 meters per second), a sevenfold increase in walking speed compared to previous models. In May, the third-generation product, Figure 03, was introduced, with CEO Brett Adcock highlighting it as the most advanced hardware system he had seen to date. In June, Figure's humanoid Siasun Robot&Automation successfully learned to sort packages on a logistics production line. From July to August, Figure demonstrated the capabilities of its humanoid Siasun Robot&Automation as a "housekeeper," including removing laundry from a basket, putting it in the washing machine drum, and folding clothes independently. The most recent skill update on September 3rd shows Figure's Siasun Robot&Automation autonomously placing dishes in the dishwasher. Although this task may seem simple, handling smooth or fragile items requires precise operation, with the dishwasher basket having a tolerance of only centimeters. Guotai Haitong's latest research report suggests that Figure's breakthrough in folding clothes with its humanoid Siasun Robot&Automation marks its penetration from industrial to household scenarios, with potential for expansion in daily service needs such as cleaning and care. In just three years, Figure has completed a leap from concept to prototype and commercial application for its humanoid Siasun Robot&Automation, achieving a closed loop in AI model construction, core hardware development, data collection from real-world scenarios, and commercialization. Now, the company is actively working on implementing its humanoid Siasun Robot&Automation in B2B scenarios and extending its reach to B2C scenarios. Founder Dubbed the "Next Musk" Figure's founder and CEO, 39-year-old Brett Adcock, has nearly 20 years of experience in cutting-edge technology entrepreneurship. He previously founded the eVTOL company Archer Aviation, which went public at the end of 2020. Earlier, Adcock founded the online talent marketplace Vettery, which was acquired by the world's largest recruitment company, Adecco Group, for $110 million. Adcock has declared his goal to create the world's first commercially viable general humanoid Siasun Robot&Automation, investing $10 million in Figure's first round, adding $20 million in the Series A round, and expressing a possibility of investing at least $100 million in Figure in the future. This style of pouring in personal wealth and making bold investments has led several media outlets, including Forbes and TechCrunch, to dub Adcock as the "Next Musk" or "Musk 2.0." In September 2023, on the show "My First Million," host Sam Parr labeled Brett as "Elon Musk 2.0" on the video cover, indicating his worth of $3 billion and suggesting that he would become a figure like Howard Hughes or Elon Musk in the next 10 years. Currently, Figure is actively pushing for the mass production and B2B applications of its humanoid Siasun Robot&Automation. On March 15th, Figure announced the BotQ production factory, with the first production line capable of producing 12,000 humanoid Siasun Robot&Automation units per year, expanding to an annual production of 100,000 Siasun Robot&Automation units or 3 million actuators over the next four years. In terms of business applications, Figure has established a partnership with BMW. BMW's factory in Spartanburg, South Carolina, has introduced Figure's humanoid Siasun Robot&Automation for testing on their automotive production line. Additionally, Figure will collaborate with the Series C investor Brookfield to help develop pre-training data sets for Helix. Accelerating Industry Elimination Match, Institutions Focus on Head Enterprise Supply Chain Interestingly, according to reports from The Paper and Investment Times, Adcock openly discussed the competition pressure he feels from his Chinese counterparts, specifically mentioning Wang Xingxing's Yushu Technology. He believes that Chinese engineering teams have advantages in low costs and high efficiency, making China one of the main competitors in the global humanoid Siasun Robot&Automation technology sector in the future. He also predicted that "ultimately, only a few teams will succeed." At present, the humanoid Siasun Robot&Automation trend continues to surge, with Figure, Tesla's Optimus, Yushu Technology, and others at the forefront. CICC recently released a research report stating that only a few humanoid Siasun Robot&Automation companies with full-stack capabilities have the potential to break through to the "embodied intelligence" level. The institution believes that the humanoid Siasun Robot&Automation large model is key to overcoming traditional humanoid Siasun Robot&Automation control bottlenecks and moving towards universal embodied intelligence. The industry's focus has shifted towards the development of "little brain + big brain" systems based on large language models, automatic driving large models, and multimodal large models exploration. Different companies have different paths in research and commercialization. Only a few companies with full-stack technical capabilities, resource integration advantages, and long-term strategic thinking will define the core standards of "embodied intelligence" and make further breakthroughs to the "embodied intelligence" level in the future. Huatai also stated that the current trend in embodied intelligence originates from technological breakthroughs in large models. The large model determines the ceiling of a humanoid Siasun Robot&Automation's generalization ability and is one of the core barriers to commercialization at this stage. Many tech giants, such as Google, OpenAI, Meta, and NVIDIA, are entering the playing field with their big brain initiatives. While Chinese tech giants may be slightly behind in the initiative, products such as Huawei, Baidu, Iflytek Co.,ltd, have already been developed. Additionally, a wave of outstanding startups is emerging, aiming to create a "universal brain" for humanoid Siasun Robot&Automation, and top global humanoid Siasun Robot&Automation startups like Figure AI have started self-developing basic large models. This will accelerate the industry's entry into an elimination match, squeezing out core component companies that lack a certain level of AI capability. Furthermore, the institution stated that a review of the humanoid Siasun Robot&Automation market since 2022, starting with Tesla's announcement of entering the humanoid Siasun Robot&Automation sector in 2022, shifted from an early theme market to a trend market and expanded from the T-chain to the domestic chain. Valuations in the sector have continued to rise with each technological breakthrough, and the market's confidence has strengthened as the industry has progressed. The market now deeply recognizes the vast space for humanoid Siasun Robot&Automation and applies the "final valuation method" (based on Tesla's projected profits from shipping 1 million units by 2029, multiplied by the corresponding market share) to core component companies. Considering the high valuation levels in the Tesla chain, the institution believes that the market may shift its focus in the second half of 2025 to the supply chains of head enterprises with orders, humanoid Siasun Robot&Automation companies with significant changes in business layout, new technological directions such as cycloid cams, or the domestic chain. This article was reposted from Caishijie, authored by Songziqiao; GMTEight Editor: Wenwen.