HK Stock Market Move | CHICMAX(02145) rose more than 3% and broke through the top, multiple brand strategies gradually fulfilled. Institutions are optimistic about the company's medium to long-term growth prospects.

CHICMAX (02145) rose over 3%, hitting a record high of 102.5 Hong Kong dollars. By the time of the press release, it rose 3.22%, reaching 101.1 Hong Kong dollars, with a trading volume of 92.9386 million Hong Kong dollars. On the news front, according to Qingyan Intelligence, in the Douyin beauty market in August of this year, domestic brands have been performing well. Among them, Han Shu firmly holds the leading position, with sales exceeding 700 million yuan. JP Morgan predicts that the group will further increase its market share with its multi-brand portfolio, research and development capabilities, omni-channel strategy, continuously enhanced brand value, and the rapid growth of the mainland beauty industry. The group's performance in the first half of 2025 is stable, and the bank holds an optimistic view of the group's long-term vision. The bank has raised its profit forecast for 2025-2027 by 1-5%, exceeding the market's general expectations by 3-8%. Zhongjin Research Report pointed out that CHICMAX recently organized a performance NDR exchange. The company's main brand Han Shu's category expansion is smooth, continuously expanding its customer base; since the middle of the year, several small brand models have been successful and quickly gaining momentum, and the logic of a multi-brand group is gradually being realized; in the long term, talent and organizational structure provide underlying support for the construction of a platform-oriented cosmetics group. The bank is optimistic about the company's medium to long-term growth prospects.