Feihe (06186) receives the highest honor in the Chinese quality field, setting a new benchmark for quality in the powdered milk industry.

On September 16th, the list of winners of the 5th China Quality Award was officially announced, and CHINA FEIHE Dairy Industry was awarded the nomination award for the 5th China Quality Award for its "dual-chain integration intelligent manufacturing quality management model of Industrial Chain and Innovation Chain", becoming the only company in the infant formula industry to receive this honor. This recognition is not only a high recognition of China Feihe's commitment to quality over the past 63 years, but also an important milestone in the improvement of China's dairy industry quality management level. Winning the nomination award of the China Quality Award is not only a full affirmation of China Feihe's long-term commitment to high-quality development, but also an important witness to the improvement of quality in China's dairy industry. Industry experts believe that Feihe's innovative quality management model has not only set a benchmark for the dairy industry, but also has important reference significance for promoting the high-quality development of China's manufacturing industry through the concept and practice of "dual-chain integration". Behind this honor is the important mission of Feihe to safeguard the safety of Chinese babies' food. As an infant formula company, Feihe deeply understands that every can of formula is related to the health and growth of the next generation, and has always viewed product quality as the lifeline of the company. Since its establishment in 1962, Feihe has always adhered to the core principle of "quality does not give way to anything", and has implemented the "three non-allowances" quality commitment - quality does not give way to cost, production volume, or authority, creating a record of zero accidents in safe production for 63 years. Since 2006, Feihe has built an industrial cluster in the Golden Milk Source Zone at 47 degrees north latitude, integrating grass planting, feed processing, large-scale farming, production processing, and logistics and warehousing, to provide solid assurance for the safe quality of products by independently controlling the entire process from the source to the end. In terms of milk source safety, Feihe's exclusive dairy farm's colony count of raw milk is 20 times better than EU standards and 400 times higher than national standards, ensuring product quality from the source. Feihe's "2-hour ecological circle" reflects the company's ultimate pursuit of product quality. Its innovative practice of quickly cooling fresh milk to 0-4C after squeezing, and delivering it to the factory processing within 2 hours through fully enclosed cold chain transportation, maximizes the preservation of active nutritional components in fresh milk. Leading the establishment of the national team for breast milk research in the 14th Five-Year Plan, Feihe builds the quality moat As a leading enterprise in China's dairy industry, Feihe innovatively constructs the "dual-chain integration intelligent manufacturing quality management model of Industrial Chain and Innovation Chain", establishing an industry-leading quality management system through the deep integration of the entire industrial chain layout with technological innovation. Its advantages are not only reflected in Feihe's pioneering "Agricultural-Pastoral-Industrial" integrated full industrial chain model, but also run through the entire process of R&D technology, quality control, intelligent manufacturing, and service experience, setting a benchmark for the high-quality development of the dairy and food industries and leading the industry to upgrade and improve quality. In order to create formula milk more suitable for Chinese babies, Feihe delves deep into the field of Chinese breast milk research and has achieved a series of breakthroughs. As the leading unit of a key national research and development project in the 14th Five-Year Plan, Feihe, in cooperation with partner universities and institutions, has collected breast milk samples from 10 dietary cultural regions nationwide, established the largest mother-infant health cohort in China, built the first HMOs full spectrum structure database in China, developed the first self-developed mother's milk intelligent calculation engine, thoroughly studied the content and variation of Chinese breast milk components, laid a solid foundation for innovating a new generation of infant formula milk more suitable for Chinese babies, and promoted the independent innovation capabilities of China's infant formula milk industry to the international forefront. It is reported that some of Feihe's breast milk research results have been applied to a series of products. For example, Feihe's Xing Feifan and Xing Feifan Zhuorui full line of infant formula milk products innovatively use a 1:1.7 golden ratio of DHA:ARA, Zhuorui formula has high activity N-sugar content reaching the level of breast milk, all benefiting from the company's in-depth scientific research exploration. While continuing to promote technological innovation, Feihe has established a rigorous quality assurance system. In production, it strictly implements pharmaceutical-grade 100,000-level clean workshop standards, with workshop cleanliness equivalent to that of hospital ICU intensive care units. In testing, it pioneered the use of flow cytometry, which can complete equipment cleanliness testing within 30 seconds, compared to the traditional methods that take 2-3 days, greatly improving testing efficiency and accuracy; it innovatively introduced AIB international food safety preventive control standard audits, conducted flying checks to ensure the implementation of quality standards. Currently, Feihe has established 1,322 quality management systems, covering the entire process from farming and animal husbandry management, R&D technology, laboratory management, and implemented 24-hour full-process testing, covering 25 testing procedures and 411 tests. The application of AI further strengthens the foundation of enterprise quality. As one of the "first batch of AI milk companies", Feihe has achieved intelligent manufacturing upgrade by constructing a digitalized production management system. Its independently developed AI intelligent monitoring system, the AI Iris system, has realized millisecond-level online monitoring of the entire process of milk powder production for the first time internationally, driving the shift from sampling inspection to real-time monitoring of dairy product testing. The digitalization has greatly improved Feihe's supply chain efficiency, with an overall supply chain efficiency improvement of 40%, ensuring that products are delivered fresh to consumers within 28 days. Innovating a new generation of fresh and nutritious products, Feihe's leading position is recognized by both the market and the industry This commitment to quality has also won Feihe the favor of consumers, continually consolidating its leading position in the market. According to Frost & Sullivan statistics, Feihe has maintained the top position in the Chinese infant formula market for six consecutive years and has been the global leader in infant formula sales for four consecutive years. In the first half of 2025, Feihe's infant formula market share and sales volume across all channels continued to rank first in the market. In terms of brand influence, data from authoritative research institutions show that in the second quarter of 2025, Feihe's brand awareness reached 99%, firmly ranking first in user minds. While gaining market recognition, Feihe's product quality has also been highly praised by domestic and foreign authoritative institutions. In addition to winning the "World Food Quality Appraisal Grand Gold Award" for eight consecutive years, and three times being awarded the globally renowned "Nobel Prize in Manufacturing" - the Global Excellence in Manufacturing TPM Award, Feihe has also been awarded the "People's Ingenuity Award" and "National Technology Innovation Demonstrative Enterprise" titles, selected for the "Branding Strong Country Project", and has won the "ROI-EFESO Industry 4.0 China Award" and many other important honors. High-quality development cannot be achieved without the drive of technological innovation. Focusing on "fresh and nutritious", Feihe uses the 2-hour ecological circle as the foundation of freshness, takes Chinese breast milk as the golden standard for product development, and constructs an industrial closed-loop of "research-driven, product application, empirical upgrade", achieving fresh nutrition from the golden milk source to the Chinese baby's bottle. Based on the core technology innovation of "new generation fresh and nutritious", Feihe breaks through the traditional technology route, directly extracting target active nutrients from high-quality fresh milk produced at 47 degrees north latitude at low temperature, maximizing the retention of natural active nutrients in fresh milk, making it easier for babies to absorb. Research reports conducted in collaboration with several well-known universities and institutions show that Star Feifan Zhuorui has achieved 2 times the nutritional activity, 6.4 times good absorption, and 3.9 times promotion of brain neuron development, among other empirical results. The research and industrial practice achievements of Feihe's "new generation fresh and nutritious" cover the entire chain from fresh milk source, fresh technology, fresh nutrition products, to scientific verification, providing experience for the high-quality development of the industry. Looking to the future, Feihe will continue to uphold its commitment to quality, driven by technological innovation, continuously improve and upgrade its quality management system, lead the industry in high-quality development, provide consumers with higher quality products and services, help China's dairy industry reach a world-leading level, and contribute Feihe's strength to the implementation of the strategy of building a strong country through quality.