HK Stock Market Move | Bilibili-W (09626) rises by over 5% again, with a cumulative increase of about 25% in the past six days. The new game "Three Kingdoms Baijiangpai" is scheduled for testing in October.

Bilibili-W (09626) rose by more than 5%, with a cumulative increase of 25% in the past six trading days. As of the time of writing, it has increased by 5.08%, reaching 219.2 Hong Kong dollars, with a trading volume of 5.84 billion Hong Kong dollars. In terms of news, on September 10th, Bilibili released the first look at the new game "Three Kingdoms Baijiangpai" in the strategy competitive card genre. At the same time, the official announcement stated that the game has started reservations, and the first round of "Card One" public testing will begin in October. Goldman Sachs recently pointed out that Bilibili participated in the Goldman Sachs Asia Pacific Leaders Forum and in terms of game product lines and release schedules, the company described "Three Kingdoms Baijiangpai" as an asymmetrical strategy casual card game. The management expects it to become a major work with daily active users (DAU) reaching millions levels, and it will be officially launched during the 2026 Spring Festival. Goldman Sachs also stated that in terms of advertising industry trends and growth momentum, Bilibili-W mentioned that the performance of the gaming industry advertisements in the first half of the year is stable, with major game publishers increasing their advertising on the company's platform year-on-year, and small games also gaining market share. The 3C digital business benefited from the 618 shopping festival and national subsidies, with growth exceeding expectations in the second quarter; home and household products also benefited from subsidies and performed well during the 618 period, with the trend expected to continue until the end of the year.