State Council: Urge online travel platforms and tourism operators to strengthen the protection of personal information and not engage in behaviors such as "using big data to discriminate against customers" that infringe on the rights and interests of tourists.

17:15 15/09/2025

On September 15th, the General Office of the State Council issued a notice on further strengthening comprehensive supervision of the tourism market.

On September 15th, the General Office of the State Council issued a notice on further strengthening comprehensive supervision of the tourism market. The notice mentioned guiding travel agencies to arrange travel itineraries reasonably, strengthening the management of tour guides, and legally safeguarding the labor rights and interests of tour guides. It urged online travel platforms and tourism operators to enhance the protection of personal information, and not to infringe on the rights and interests of tourists through actions such as "big data discrimination," false advertising, or bundled sales. It promoted healthy competition among online travel platforms, legally safeguarded the legitimate interests of operators within the platforms, and promoted the healthy and orderly development of the online travel market. It emphasized the safety production responsibility of tourism charter companies. It urged shopping places, tourist attractions, and others to ensure that prices match the quality, and to consciously resist commercial bribery. The original text includes detailed instructions on the responsibilities of various government departments in monitoring and supervising the tourism market, as well as measures to improve the quality and standards of tourism services, protect consumer rights, and maintain market order. It also highlights the importance of coordination, cooperation, and law enforcement in ensuring the effectiveness of comprehensive supervision of the tourism market.

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