HK Stock Market Move | FENBI (02469) rose by over 5%, the AI product matrix continues to enrich, and there is potential for increased income space to open up.

FENBI (02469) rose more than 5%, as of the time of publication, it rose by 5.15% to HK$3.06, with a turnover of HK$196 million. On the news side, in April of this year, FENBI launched the AI practice system class, priced at 399 yuan. The AI product can plan real-time learning data, dynamically customize and adjust the learning plan, greatly enhancing the user experience. As of June 30, 2025, 50,000 copies have been sold, with a total sales of approximately 20 million yuan. In addition, at the end of August, the FENBI AI matrix once again welcomed an innovative upgrade - the official launch of the public institution AI practice class. The company plans to launch more AI large class lessons in more subjects before the end of the year. It is worth mentioning that the FENBI smart speaker was officially launched and started pre-sale last month, with all 1,400 pre-sale stocks sold out within 24 hours. Sealand pointed out that FENBI is a leading company in the public exam training track, with excellent products, research and development, and technical capabilities. It is optimistic about the increase in the penetration rate of AI products, bringing incremental revenue space. Huatai expects that the AI practice class will accelerate its volume in the second half of the year with the approaching of the national exam, and the total sales volume for the whole year is expected to approach 200,000 person-times. Considering that the new AI products have lower pricing, more personalized and efficient learning experience, and are more difficult to be pirated, in the current market environment, they have strong competitiveness and more stable profit capabilities. The bank believes that in the medium to long term, AI products are expected to gradually replace traditional product forms and penetrate a broader range of long-tail users, pushing the profit ceiling higher.