E-commerce acceleration platform Pattern (PTRN.US) plans to price its IPO at $13-15 per share, aiming to raise $300 million.

E-commerce acceleration platform Pattern Group (PTRN.US) announced on Wednesday the terms of its initial public offering (IPO). The company, based in Lehi, Utah, plans to issue 21.4 million shares of stock (with 50% as secondary offering), raising $300 million, with an offering price range of $13 to $15. Based on the midpoint of the proposed offering price range, Pattern Group's market value will reach $2.6 billion. Pattern describes itself as a pioneer in the e-commerce acceleration field, with its proprietary artificial intelligence and machine learning technology platform performing thousands of optimization operations daily, aiming to efficiently sell tens of thousands of products on major e-commerce platforms worldwide. The company primarily generates revenue by purchasing products from brand partners (such as Gaia, Bosch, Tumi, LifeScan, etc.) and then selling them on global mainstream e-commerce platforms (such as Amazon.com, Inc., Walmart Inc., Tmall, etc.). In the last fiscal year, 94% of the company's revenue came from the Amazon.com, Inc. website and the Amazon.com, Inc. international marketplace; by region, 93% of its revenue came from the U.S. market. Pattern was founded in 2013, with sales of $2.1 billion in the 12 months ending on June 30, 2025. The company plans to list on the Nasdaq with the stock symbol "PTRN". Goldman Sachs Group, Inc., JPMorgan, Evercore ISI, Jefferies Financial Group Inc., among others, are the joint underwriters for this transaction. The company is expected to price during the week of September 15th.