Apple Inc. (AAPL.US) wants to use Alphabet Inc. Class C (GOOGL.US, GOOG.US) Gemini to upgrade Siri, the latter's stock price hitting a new all-time high.
Alphabet's stock price has reached a historical high.
On Friday, Alphabet (GOOGL.US, GOOG.US) stock price surged 3.17% to close at $206.09, hitting a historical new high of $208.54 during the trading day. Earlier reports suggested that Apple Inc. (AAPL.US) is considering a partnership with Alphabet Inc. Class C to utilize its artificial intelligence model Gemini to support the next generation of Siri voice assistant. Apple Inc. stock price also rose by 1.27% to $227.76 on the same day.
Renowned Apple Inc. leaker Mark Gurman's latest article stated that Apple Inc. has been in contact with Alphabet Inc. Class C to discuss the possibility of building a customized AI model based on Gemini as the core foundation for Apple Inc.'s "AI version of Siri". Gurman mentioned that Apple Inc. is still weighing whether to continue relying on its in-house model or seek external partners.
Currently, both companies are at a critical juncture. Alphabet is still awaiting further action from a federal judge in the United States after being deemed to have monopoly power in general search services and text advertising last year. Potential remedies include forcing Alphabet Inc. Class C to share search data with competitors, divesting the Chrome browser, or prohibiting it from signing exclusive search agreements with companies like Apple Inc.
On the Apple Inc. side, investors and users have long been disappointed with its slow progress in the field of AI. The launch of the AI version of Siri, originally scheduled for this year, has been postponed to next year, and Apple Inc. has also explored potential collaborations with companies like OpenAI and Anthropic.
Evercore ISI analyst Amit Daryanani pointed out in a research report on Friday, "In the context of external concerns about Apple Inc. falling behind in the AI competition, a partnership with Alphabet Inc. Class C would be welcomed by the market." He believes that while Apple Inc. has the capability to develop an upgraded version of Siri independently, introducing Gemini will accelerate the implementation of generative AI applications and help Apple Inc. advance its AI strategy in a more capital-light manner. Daryanani maintains a "outperform the market" rating for Apple Inc. with a price target of $250.
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