US Stock Market Move | MNSO (MNSO.US) rose more than 7%, with second quarter revenue increasing by 23.1% year-on-year.

On Thursday, MNSO (MNSO.US) rose more than 7% to $22.45. The financial report shows that MNSO's total revenue in the second quarter reached 4.97 billion yuan, a year-on-year increase of 23.1%; the gross profit margin in this quarter was 44.3%, a 40 basis point increase from the same period last year. Adjusted net profit (Non-IFRS) was 690 million yuan, a year-on-year increase of 10.6%, with an adjusted net profit margin of 13.9%, and adjusted earnings per ADS increased by 12.0% year-on-year. As a global leading IP fun goods platform, MNSO innovatively created a dual-track driving model of "top authorized IP + contracted artist IP". On one hand, it cooperates with top international IPs such as Walt Disney Company and Sanrio. Through differentiated categories and resource advantages, it attracts a wide range of consumers by leveraging the influence of popular IPs. Recently, the Toy Story 30th Anniversary series has been widely popular in the global market with its nostalgic design and innovative experience; One Piece themed flash events have successfully landed in 10 international cities such as New York and Toronto, accurately reaching the broad secondary element consumer group. On the other hand, MNSO actively explores original potential toy artist IPs globally and is fully committed to building a name for itself in the toy artist IP industry. Currently, it has strategically signed contracts with 9 toy artist IPs, with the expected number of contracts to significantly increase this year and maintain a stable and rapid contract pace in the future. Meanwhile, MNSO's toy brand TOP TOY continued its high-speed growth trend in the second quarter of 2025, achieving revenue of 400 million yuan, a year-on-year increase of 87.0%, with a total of 293 stores. In addition, global investment firm Temasek led investment in TOP TOY, with a post-investment valuation of approximately 10 billion Hong Kong dollars, further demonstrating TOP TOY's leading position in the toy industry.