Online retail sales of physical goods in July increased by 8.3% year-on-year, an acceleration of 3.6 percentage points compared to the previous month.

The China National Business Information Center released the "Analysis of the Operation of the Consumer Market in July 2025." In July, the online retail sales of physical goods increased by 8.3% year-on-year, with the growth rate accelerating by 3.6 percentage points compared to June. From January to July, the online retail sales of physical goods reached 7.079 trillion yuan, an increase of 6.3%, with the growth rate faster than the first half of the year by 0.3 percentage points. The proportion of online retail sales of physical goods in the total retail sales of consumer goods was 24.9%, the same as the first half of the year. In the first seven months, the online retail sales of physical goods increased by 14.7%, 1.7%, and 5.8% in the categories of food, clothing, and daily necessities, respectively. The growth rate of offline retail sales slowed down According to calculations, in July, the offline retail sales of goods increased by 2.4% year-on-year, with the growth rate falling by 3.2 percentage points compared to June. From January to July, the cumulative offline retail sales of goods increased by 4.4%, with the growth rate falling by 0.4 percentage points compared to January to June. According to data released by the National Bureau of Statistics, in terms of retail formats, in the period from January to July, the retail sales of convenience stores, supermarkets, department stores, specialty stores, and brand specialty stores increased by 7.0%, 5.2%, 1.1%, 5.8%, and 1.9% year-on-year, respectively. Market sales continue to grow In July, due to factors such as the decline in sales of petroleum products and automobiles, frequent extreme weather events, and the off-season in offline consumer goods markets, the total retail sales of consumer goods reached 3.878 trillion yuan, an increase of 3.7% year-on-year, with the growth rate falling by 1.1 percentage points compared to June. However, it was still 1.1 percentage points higher than the average growth rate in the same period of the past three years. From January to July, the total retail sales of consumer goods reached 28.4238 trillion yuan, an increase of 4.8%, with the growth rate falling by 0.2 percentage points compared to the first half of the year. Stable growth in urban and rural consumer goods markets In July, urban retail sales of consumer goods reached 3.362 trillion yuan, an increase of 3.6% year-on-year, with the growth rate falling by 1.2 percentage points compared to June; rural retail sales of consumer goods reached 516 billion yuan, an increase of 3.9%, with the growth rate falling by 0.6 percentage points compared to June. From January to July, urban retail sales of consumer goods reached 24.667 trillion yuan, an increase of 4.8% year-on-year, with the growth rate falling by 0.2 percentage points compared to the first half of the year; rural retail sales of consumer goods reached 3.7569 trillion yuan, an increase of 4.7% year-on-year, with the growth rate falling by 0.2 percentage points compared to the first half of the year. The growth rate of goods retail slows down In July, the retail sales of goods reached 3.4276 trillion yuan, with a year-on-year increase of 4.0%, and the growth rate falling by 1.3 percentage points compared to June. Among them, the retail sales of goods in units above the quota reached 1.3905 trillion yuan, with a year-on-year increase of 3.1%, and the growth rate falling by 2.4 percentage points compared to June. The growth rate of retail sales of goods was 0.9 percentage points faster than that of retail sales of goods in units above the quota. From January to July, the retail sales of goods reached 25.2254 trillion yuan, an increase of 4.9% year-on-year, with the growth rate falli...