Blue Moon (06993) partners with CCTV to kick off the Mid-Autumn Festival with the "Music Concert Under the Full Moon."

On August 8th, the "Moon Over Kyushu" water music concert, sponsored by China Central Television and exclusively named by Blue Moon (06993), made a spectacular appearance on the "Blue Moon Supreme" cruise ship on the Pearl River in Guangzhou. This groundbreaking "immersive water music salon," set against the natural backdrop of the Pearl River, cleverly blends music salons, traditional Chinese festivals, and the full moon night to warm up for the upcoming CCTV Mid-Autumn Festival Gala. It is worth mentioning that this music concert innovatively uses the Blue Moon Supreme cruise ship as a mobile stage, with the shimmering river water reflecting the bright lights. Six singers from different generations passionately performed, intertwining classic melodies with popular hits. Through the unique narrative of "music + river view + culture," they vividly interpreted the theme of "all the states sharing this moment", planting deep emotional foreshadowing for the upcoming Mid-Autumn Festival Gala. As a leading brand in the field of household cleaning in China, Blue Moon has long been associated with art, continuously innovating across boundaries, deepening its Mid-Autumn IP strategy. This year marks the 12th consecutive year that Blue Moon has exclusively sponsored the CCTV Mid-Autumn Festival Gala. From holiday blessings to innovative cloud interactions, and now to collaborating on the "water music salon," Blue Moon continues to expand the boundaries of its Mid-Autumn IP, deepening its emotional connection as a symbol of "national Mid-Autumn memories". This concert is not only an artistic presentation, but also an extension of the Blue Moon brand philosophy, conveying the brand's relentless pursuit of the vision of "making every family live in the world of Blue Moon, clean, healthy, comfortable, dignified, and happy". As the melodies of the "Moon Over Kyushu Concert" ripple with the river water, people not only see the blending of music and moonlight, but also immerse themselves in the brand's message of using art as a bridge, cleanliness as a medium, and conveying the warmth of reunions to millions of families.