HK Stock Market Move | MARKETINGFORCE (02556) rises by over 4% after profitability, expecting a net profit attributable to shareholders of about 41 million yuan in the mid-term. AI+SaaS business revenue continues to grow.

MARKETINGFORCE (02556) rose by over 4% after profiting, as of the press release, it rose by 4.15%, to 64.15 Hong Kong dollars, with a turnover of 87.3214 million Hong Kong dollars. On the news front, on August 6, MARKETINGFORCE announced that it expects to turn a profit for the six months ending on June 30, 2025, with a net profit attributable to the owners of the company of approximately 318-410 million Chinese yuan, compared to a net loss of approximately 820 million Chinese yuan in the same period last year. For the six months ending on June 30, 2025, the expected increase in net profit attributable to the owners of the company is mainly due to: the group listing its shares on the Hong Kong Stock Exchange in May 2024, resulting in zero impact from listing expenses and the fair value changes of convertible redeemable preferred shares compared to the significant decrease in the same period last year; an increase in AI market demand in the first half of 2025, driving continued growth in AI+SaaS business income, resulting in an increase in the group's gross profit; and the group's internal use of AI tools, leading to a continuous improvement in overall operational efficiency, resulting in a decrease in sales, administrative, and R&D expenses.