Hong Kong stock concept tracking | MARKETINGFORCE AI + SaaS business revenue continues to grow. SAAS companies are expected to have the opportunity for a revaluation of value (with concept stocks).

MARKETINGFORCE (02556) announced that it is expected to turn losses into profits in the six months ending June 30, 2025, with a net profit attributable to the owners of the company of approximately RMB 318 million to RMB 410 million, compared to a net loss of approximately RMB 820 million in the same period last year. The company stated in the announcement that the demand for AI in the first half of 2025 has increased, driving continuous growth in AI+SaaS business income, leading to an increase in the group's gross profit. By using AI tools internally, the group has continued to increase operational efficiency, resulting in a decrease in sales expenses, administrative expenses, and research and development expenses. In 2025, the company will enter a new stage of commercialization for its AI Agent product, with successful implementation of AI products and continuous releases of AI Agent products providing scene validation. The company has launched AI-Agentforce intelligent entities, intelligent entity integrations, and AI-Agentforce intelligent entity platforms, driving profit release and becoming a core growth driver. According to data from Sullivan, China's IT spending as a percentage of GDP was 2.6% in 2022, significantly lower than the global average of 4.7% and the U.S. average of 7.2%. There is still significant room for growth in China's IT spending. SaaS, as an important part of enterprise digitalization, is in a rapid development phase, with an expected market size of RMB 155.6 billion by 2027 and a compound annual growth rate of 28.6% from 2022 to 2027. Compared to other solutions focusing on improving backend operational efficiency such as human resources management and supply chain management, enterprises are more willing to pay for marketing and sales SaaS solutions because they can improve customer acquisition and revenue growth significantly. The market size of marketing and sales SaaS is expected to increase from RMB 20.6 billion in 2022 to RMB 74.5 billion in 2027, with a compound annual growth rate of 29.3%. China Galaxy Securities released a research report stating that the business model of AI Agent is transitioning from "providing tools" to "delivering value," and SAAS companies are expected to have opportunities for value reassessment. With the trend of increasing monthly active users of AI applications overseas, the demand for tokens continues to grow, and the positive cycle of AI computing power and application realization is ongoing. It is suggested to pay attention to domestic NV chain-related companies; ByteDance has a relative advantage in the AI application ecosystem domain, and it is recommended to pay attention to ByteDance's ecosystem partners. The business model of AI Agent is transitioning from "providing tools" to "delivering value," and investment opportunities for know-how-focused vertical companies in the corresponding industries are relatively increasing. It is recommended to focus on leading vertical SAAS companies in the AI Agent sector. Related Hong Kong stocks involving SaaS companies: MARKETINGFORCE (02556), WEIMOB INC (02013), YOUZAN (08083), KINGDEE INT'L (00268), XUANWU CLOUD (02392), VSTECS (00856), SYNAGISTICS (02562), etc.