Market Supervision Administration: The above-mentioned units achieved advertising business revenue of 808.89 billion yuan in the first half of the year, a year-on-year increase of 11.3%.

Recently, the State Administration for Market Regulation conducted a statistical survey on the top enterprises and institutions in the advertising industry nationwide. The data shows that in the first half of the year, these entities achieved advertising revenue of 808.89 billion yuan, a year-on-year increase of 11.3%. Looking at the quarters, both the first quarter and the second quarter saw a growth of 11.3% compared to the same period last year. In terms of quarter-on-quarter comparison, the advertising revenue of these top enterprises and institutions in the second quarter increased by 35.5%. In the first half of the year, the top enterprises and institutions in the internet advertising sector earned 416.79 billion yuan in advertising publishing revenue, a year-on-year increase of 19.0%, accounting for 81.1% of the total advertising publishing revenue. Advanced technologies such as artificial intelligence are driving innovation in the advertising industry, with internet advertising publishing revenue growth continuing to outpace the service industry (5.5%), surpassing information transmission, software, and information technology services (11.1%). The new driving forces of economic development in the advertising industry are becoming apparent. In the first half of the year, the combined advertising revenue of the top enterprises and institutions in Beijing, Shanghai, Guangdong, Zhejiang, and Fujian totaled 637.75 billion yuan, a year-on-year increase of 12.1%, accounting for 78.8% of the total advertising revenue of top enterprises and institutions nationwide, an increase of 0.5 percentage points from the same period last year. This article is selected from the "Market News" WeChat public account; GMTEight Editor: Chen Xiaoyi.