HK Stock Market Move | STARPLUS LEGEND (06683) rises by over 5% again, collaborating with JushiWenChuan to launch a series of cooperative projects at Jay Chou's concert in Shanghai.

STARPLUS LEGEND (06683) rose more than 5%, as of the time of writing, it had risen by 3.1% to 13.99 Hong Kong dollars, with a turnover of 1.38 billion Hong Kong dollars. On the news front, STARPLUS LEGEND announced that its wholly-owned subsidiary, Shanghai Xingchuang Intellectual Property Culture and Creativity, recently signed a cooperation agreement with Jiushi WenChuan. The two parties will fully launch IP and cultural tourism cooperation during the Shanghai Tourism Festival in September and October, including the introduction of the "Find Zhou Xue Shanghai Station" project at the Jay Chou concert in Shanghai. The two parties will place giant portraits of Zhou Xue at six iconic locations in Shanghai, as well as set up multiple Zhou Xue-related flash points and themed scenes. The bus system, Suzhou River cruise, and Huangpu River ferry will also incorporate elements of Zhou Xue's theme. This event, jointly operated by the two parties, is the largest comprehensive IP, cultural tourism, and concert event featuring Zhou Xue to date. The group believes that the cooperation with Jiushi WenChuan in Shanghai is aimed at deeper exploration of how to create a "ticket economy" full-scene application around large-scale theme activities to support urban cultural tourism development. It hopes to jointly create a diverse fusion scene of "cultural tourism performance": with music performances as the core, linking city cultural tourism landmarks for check-ins, commercial flash consumption, and building an immersive entertainment consumption new ecosystem. Expanding cooperation with various cities will also help the group develop the commercial value of Zhou Xue, thereby creating value for the group.