TVB (00511) sees strong growth in advertising in the Greater Bay Area, partners with Tencent and Huawei to reaffirm the expectation of turning a profit for the full year.

TVB (00511) announced that for the three months ending on June 30, 2025, the company continued to maintain its leading position in viewership on Hong Kong terrestrial free-to-air television channels, with a total market share of 79% for its flagship channel Jade, 24-hour TVB news channel, and other channels. The company's advertising revenue on Hong Kong terrestrial free channels remained strong in 2025. In the current quarter, the company's overall revenue from advertising clients showed a growth trend compared to the same period last year. This was due to the increasing contribution of the company's new advertising services in the Greater Bay Area outside of Hong Kong and gaining favor with advertising clients. Overall, the company expects ad revenue for the full year of 2025 to increase compared to 2024, with the Greater Bay Area, including Guangdong Province and Macau, being the main growth driver. On June 12, 2025, the company held the Group Promotion Day event in Guangzhou, showcasing its content, artists, and audience coverage. On that day, the company also signed memorandums of cooperation with important strategic partners such as Tencent, Huawei, and Shenzhen Media Group to promote new plans. The event attracted enthusiastic participation from advertising clients in the Greater Bay Area, laying a solid foundation for the company's revenue from this key market in the next 12 to 18 months. Regarding the group's OTT streaming business, the average monthly active users across all service tiers remained around 2 million. In addition, whether in terms of tracking and subscription numbers (which have grown by over 20% compared to a year ago by the end of this quarter) or in terms of the company's viewing and interaction volumes, the company's social media influence continued to grow. Compared to the same period in 2024, digital advertising revenue across the company's digital assets (including the myTVSuper platform, social media accounts, and mobile content apps) maintained strong double-digit percentage growth in this quarter. This was due to the launch of myTVSuper's "TV 3.0" plan in May 2025, which introduced a new ad-supported free service tier. The initial results of this plan were encouraging, with a significant increase in free viewership on smart TVs in this quarter. The company expects digital advertising revenue, which showed strong growth in 2024, to once again be a major growth driver in 2025. In this quarter, the company's production team began fully focusing on shooting and producing the highly anticipated "News Queen 2". This quarter also saw four co-production dramas in various production stages, including "The Game of Marriage", "Justice Goddess Themis", and "Imitation of Life". Additionally, the co-production drama "Criminal Investigation 12" premiered on Tencent Video in this quarter. Meanwhile, the company is preparing to begin production on "Rose War" in the third quarter of 2025. The company reaffirms its expectations of continuous improvement in EBITDA year-on-year and achieving positive net profit (profit attributable to company shareholders) by the end of the fiscal year ending on December 31, 2025.