State Administration for Market Regulation: Live e-commerce platforms and live streaming hosts must pay high attention to food safety in new food business formats and models.

On July 18, the State Administration for Market Regulation held an administrative guidance meeting on food safety for live streaming sales in 2025 in Beijing, emphasizing the need to effectively ensure the food safety of new business formats and models, and promote the healthy and standardized development of the platform economy. The meeting called for a high level of attention to food safety in new food formats and models such as live-streaming e-commerce platforms and live-streaming anchor businesses. The meeting outlined three key requirements: first, strictly implement food safety responsibilities and take timely risk control measures for any issues discovered through inspections, thoroughly investigate internal management, and system weaknesses to ensure lawful and compliant operations; second, firmly establish a sense of food safety consciousness and make food safety a cornerstone and lifeline for business development with a sense of urgency and responsibility to ensure food safety without any compromises; third, stimulate the internal dynamics and market vitality of businesses on the platforms, utilize resource advantages, allocate traffic resources rationally, help merchants with good product quality and food safety guarantees improve the efficiency of traffic utilization, and further promote merchants to enhance their food safety standards. The meeting emphasized that the State Administration for Market Regulation will strengthen policy guidance and institutional development, actively promote the implementation of responsibilities by platforms and businesses within platforms, enhance quality and safety awareness, and improve operational management levels to facilitate the healthy development of new business formats and models with more powerful measures and better market order. Representatives from some live streaming e-commerce platforms and livestreaming businesses attended the administrative guidance meeting.