New Stocks Outlook | Easy Technology: Leading E-commerce Operation Service Provider Heading to Hong Kong, AI Unleashing New Growth Engine

Driven by multiple factors such as the increased demand for cross-border financing of A-share listed companies, improvement in the liquidity of the Hong Kong market, and optimization of policy environment, the IPO activity in the Hong Kong capital market showed a strong rebound trend in the first half of 2025. Data shows that in the first half of 2025, the Hong Kong IPO market raised a total of HK$107.1 billion, a seven-fold increase compared to the same period last year, ranking first globally and second highest in the same period in nearly a decade, surpassing the total fundraising amount in 2024. Against this backdrop of market recovery, investors' enthusiasm for participating in new stock subscriptions has significantly increased. Recently, according to the Hong Kong Stock Exchange, Suzhou Jayi Technology Co., Ltd. has submitted an IPO application to the Hong Kong Stock Exchange Main Board, with CITIC SEC as its exclusive sponsor. The prospectus shows that Jayi Technology is a leading digital retail integrated operation services provider and Silk Road e-commerce services provider in China, and also a brand asset management company driven by AI and data intelligence, dedicated to driving brand growth with digital technology and efficient operations to achieve brand value. As the e-commerce industry enters the stage of deepening the "14th Five-Year Plan", with accelerated technological innovation, model iteration, and globalization layout, what are the highlights of Jayi Technology's IPO at this transformational moment? Overall performance growth, annual GMV exceeds RMB 15 billion Looking at past financial data, Jayi Technology has shown overall growth in revenue and profit during the reporting period. In the fiscal year 2022, 2023, and 2024, Jayi Technology recorded revenues of approximately RMB 1.117 billion, RMB 1.356 billion, and RMB 1.4 billion respectively, while the company achieved annual profits of approximately RMB 37.583 million, RMB 24.87 million, and RMB 49.822 million during the same period. During the reporting period, the company's GMV increased from RMB 8.2 billion in 2022 to RMB 11.1 billion in 2023, a further increase to RMB 15 billion in 2024, with the GMV of cross-border e-commerce operations reaching RMB 7.4 billion in 2024, accounting for nearly half. In terms of business segments, Jayi Technology's revenue structure has become increasingly diversified during the reporting period. The company has three main business segments: solutions from brand to consumer, solutions from brand to enterprise, and brand asset management...