Swedish luxury brand Gudrun Sjdn signs contract with DC Holdings Group to fully enter the Chinese market.

date
16/07/2025
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GMT Eight
Swedish luxury brand Gucci Kangsai signed a contract with Shenzhou Holdings Kojie.
Recently, the luxury brand Golden Concept from Sweden signed a strategic cooperation agreement with Kojey, a subsidiary of DC HOLDINGS (00861.HK). Golden Concept granted Kojey the exclusive authorization to carry out marketing activities in mainland China. Leveraging its technological capabilities and ecological resources in the field of smart supply chain, Kojey will provide integrated operation services from commercial flow to logistics for Golden Concept, empowering the brand's growth digitally. In recent years, Chinese consumers' fashion pursuits and strong purchasing power have attracted the attention of global luxury and fashion brands, accelerating their market layout in China. Data shows that China has become the world's largest consumer of luxury goods. Currently, Chinese people's luxury consumption at home and abroad accounts for more than a quarter of the global consumption total. After successfully capturing the markets in large and medium-sized cities, major luxury brands are now shifting towards new online retail areas, conducting more precise digital marketing campaigns through e-commerce platforms, social platforms, and other channels. Golden Concept, a globally renowned luxury brand for mobile phones and wearable device fashion accessories, is popular among fashion elites in Europe, America, Japan, and other places. Recognizing the huge potential of the Chinese market, Golden Concept has intensified its presence in the Chinese market. By signing with DC HOLDINGS' Kojey, the two parties will not only cooperate comprehensively on sales channel network construction and online platform marketing operations but will also design product series more in line with Chinese preferences and needs, meeting Chinese consumers' artistic and quality pursuits in the electronic consumption field. Kojey is a smart supply chain brand enterprise under Digital China Group Holdings Limited, supported by its parent company DC HOLDINGS' strong ecological resource system and data intelligence technology capabilities. Kojey has been deeply rooted in the supply chain and e-commerce fields for many years, serving numerous industry-leading enterprise clients in IT, 3C, fast-moving consumer goods, and other fields with core technology-driven industry supply chain full-chain products and solutions. The company's data middle platform + full-chain operation system and long-term sales service capabilities cover various aspects from market insights, store establishment, marketi