361 DEGREES (01361): The main brand's retail sales increased by about 10% year-on-year in the second quarter.
361 (01361) announced that its main brand products will be launched by 2025...
361 Degrees (01361) announced that the retail sales of the main brand products of 361o in the second quarter of 2025 recorded a positive growth of about 10% compared to the same period in 2024.
The retail sales of 361o children's clothing brand products in the second quarter of 2025 recorded a positive growth of about 10% compared to the same period in 2024.
The overall revenue of the 361o e-commerce platform products in the second quarter of 2025 recorded a positive growth of about 20% compared to the same period in 2024.
In the second quarter of 2025, 361o further deepened the implementation of the strategic initiative "technology empowers product innovation and upgrades" based on forward-looking market judgment, continuously launched new products to meet diverse market demands, and further deepened the brand positioning of "professionalism, youthfulness, and internationalization". In the running field, the professional racing shoes "Fibliss FUTURE2" were launched with comprehensive technological upgrades to meet the speed needs of runners; the carbon training shoes "Thousand Lines 1.0" were officially launched nationwide with high-quality price ratios and professional performance services for the public runners; and the stack training shoes "Hurricane Q Elastic Super 6th Generation" tailored for intensive training needs were newly launched. The company launched the "Three Musketeers of Running" products, with "Flame MAX", "Foam 5", and "Half-time Run 2" respectively focusing on stability, cushioning, and lightness, bringing a variety of choices to running enthusiasts. In the basketball field, the "Zen 7" basketball shoes provide lighter, faster, and more powerful support and protection in high-intensity combats. In the sports life field, the 361o "Energy Release" cycling series endorsed by the Ironman triathlon meets consumers' different sports needs through professional, training, and daily products; and the first professional badminton shoes "Victory PRO" were launched; "Xiaobing Pi 2.0" sun protection clothing was newly upgraded with light screen, sun protection, and ice-cooling technologies; the women's sports "Sweet Classic" women's tennis series products officially debuted, covering classic POLO tennis tank tops, pleated skirts, dresses, and more to better meet consumers' high-quality, cost-effective demands for tennis products. In the children's field, the 361o children's racing jump rope shoes "Flash Leap 1.0" created for the National Jump Rope Team help the team achieve faster results; and the "Hunting Wind" speed-type soccer shoes offer a new experience in practical combat.
In terms of brand building, 361o, as the 2025 sponsor of the Qingdao Marathon, supported the event for the second time and attracted more precise users through the Maobo booth at the marathon expo, empowering the subsequent business growth. The "Zen 7" basketball shoes accompanied by brand spokesperson Aaron Gordon rescued the team in dire situations twice in the NBA playoffs, sparking discussions as the "King of Playoff Crucial Moments". "Touch and Burn" kicked off the 2025 new season in Wuhan, and continued hotly in Hengyang, Wenzhou, Putian, and other places. The "Track 3 10KM Racing Series" also speeded up in Wuhan and Jinan. In addition, the "On Board" 2025 city skateboarding tour event was held in Guangzhou, attracting many top skateboard players to participate and accurately reach the skateboarding consumer group. The 361o "One Hit Fits" badminton city tournament in Dongguan successfully concluded its first stop, with new badminton products helping players win on the court.
In terms of channel construction, 361o continues to vigorously develop market expansion and retail format innovation. During the period, 39 361o super product stores were added in Guangzhou, Changsha, Tianjin, Shanghai, and Dalian. As of the end of June 2025, the total number of 361o super product stores nationwide reached 49. Following the "Wuxi Online Offline Communication Information Technology Co., Ltd. synergistic efforts, domestic and international dual-wheel parallel" channel development model, 361o injected strong growth momentum into the overall sales scale of the brand.
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