Meituan's (03690) order volume reaches a new high again, and gifting through WeChat social interaction becomes an important channel.

Just after 19:30 on July 12th, the real-time retail order volume of Meituan (03690) hit a new high. The project manager of Meituan's popular "Godhand" program stated that the real-time order volume of Godhand alone is close to 40 million orders, with the gift volume exceeding 10 million orders. Ordering through mini programs on social platforms like WeChat repeatedly reached new highs, with friends sharing coupons and gifts reaching the threshold for social viral growth on WeChat many times. WeChat gifting has become an important marketing channel, while platforms like Xiaohongshu and Weibo have also become important tools for driving sales. The combined effect of these marketing tools is better than various app splash ads. WeChat gifting has become an important marketing channel. Friends sharing coupons and gifts among each other have repeatedly reached the threshold for social viral growth on WeChat. Users on a certain social platform sharing strategies for social viral growth.