Summer fresh fruit tea beverage continues to be hot-selling, CHABAIDAO (02555) green tea jasmine sold over 2.1 million cups in 8 days.

On July 11th, CHABAIDAO (02555) officially launched a joint event with the popular Disney animated IP "Frozen", not only the limited edition items such as "handheld mirrors" and "tall cups" were highly sought after, but the activity-exclusive drink "Green Tea Jasmine" with its color-changing magic cup also triggered consumer frenzy. At 11:00 am that day, the reporter found that many CHABAIDAO stores on the delivery platform were already showing "activity packages sold out". The exclusive drink for this joint event, "Green Tea Jasmine", is the most popular seasonal drink at CHABAIDAO, having sold 82 million cups since its launch in 2023; after returning to the shelves on July 3rd, it sold over 2.1 million cups in 8 days, quickly becoming the best-selling fruit tea at CHABAIDAO nationwide. CHABAIDAO's official Weibo account introduced that "Green Tea Jasmine" uses sunlight rose green tea as the main ingredient, with the green tea fruits hand-peeled and pitted by store staff every day, with each cup containing about 11 fresh green tea fruits. On social media platforms, many netizens shared photos of fresh green tea fruits taken at CHABAIDAO stores, with CHABAIDAO employees jokingly saying: "Spent 2 hours peeling green tea fruits, get 10 orders in a minute, and they're all gone instantly." Since the start of summer, with the weather getting increasingly hot, fresh fruit tea drinks have continued to be best-sellers. In the past two months, CHABAIDAO has successively launched several fresh fruit drinks featuring real fruit pulp such as lychee and honeydew, all achieving good sales. Huaxin Securities stated in a recent research report that CHABAIDAO's product matrix consists of classic products, seasonal products, and regional products, allowing them to have "popular items every month, new items every week," and with their national supply chain layout covering 31 provinces, 25 storage centers, and over 300 refrigerated delivery vehicles, they can achieve same-day delivery for cold chain distribution. The product manager of CHABAIDAO stated that the green tea jasmine uses sunlight rose green tea from excellent production areas such as Binchuan, Yunnan, and Xichang, Sichuan. The requirement is for each fruit to weigh over 6 grams, with a sugar content above 15 degrees. After receiving the fruits at the production site, they are immediately sent to national stores in refrigerated trucks at 5 degrees Celsius to ensure the freshness and crispness of the green tea fruits.