Subsidy suspension countdown begins! The American electric car market is stuck in a sales slump: Tesla, Inc. (TSLA.US) Q2 global deliveries fell by 13.5%

According to the latest reports, despite car manufacturers attracting consumers with significant price reductions, the acceptance of electric cars in the American market has not seen a significant increase. Modern cars, such as the Ioniq 6 model, are now being offered for lease at dealerships in New Jersey for as low as $169 per month, while the Kia Niro EV is available for lease starting at $129 per month. It is worth noting that even the GMC Hummer EV, priced at up to $100,000, is available for lease at just $650 per month, which is basically on par with leasing costs for similar gasoline vehicles. However, the pricing advantage has not translated into actual sales. Travis Shedron, a sales manager at a dealership in Indiana, revealed that while consumers do visit to check out new energy vehicles like the Hummer EV, they often end up choosing traditional fuel-powered Cadillac or GMC models. Industry data shows that in June, electric car sales in the U.S. decreased by 6.2% compared to the same period last year, and Tesla, Inc.'s global deliveries in the second quarter also saw a significant 13.5% drop. Analysis suggests that consumer concerns about driving range, high purchase costs, and inadequate charging infrastructure remain major barriers. Currently, there are 75 electric car models available in the U.S. market, a historical high, but market demand growth is significantly lagging behind. Even though Tesla, Inc. is offering zero-interest financing and promotions for models like the Model 3 and Cybertruck, showroom traffic remains focused on experience, with a low actual conversion rate for purchases. Tax incentives have previously played a crucial role in supporting sales, with savvy consumers particularly concerned about related subsidies. However, according to a new bill pushed by Republican lawmakers, the current maximum $7,500 tax credit for new energy vehicle purchases and $4,000 subsidy for used cars will expire on September 30. While some carmakers are easing user anxiety by offering home charging stations or covering public charging costs, industry experts generally expect that without federal subsidies, electric car sales will face even greater challenges. David Christ, President of Toyota North America, stated that policy changes would force the entire industry to accelerate strategic adjustments. The current market landscape indicates that while manufacturers continue to introduce more competitive product portfolios, rebuilding consumer confidence will still require overcoming the three key bottlenecks of range, cost, and infrastructure.