HK Stock Market Move | BILIBILI-W(09626) rises by over 5%, the game industry maintains a high level of prosperity as the company prepares for the launch of several new games.

BILIBILI-W(09626) rose more than 5%, rising 5.43% to HK$172.7 at the time of publication, with a turnover of HK$596 million. On the news front, the first Shanghai International Animation Month event was launched on July 4 and will continue until August 10. During this period, the China International Animation and Game Expo (CCG EXPO), Bilibili World offline carnival, and ChinaJoy International Digital Interactive Entertainment Exhibition have all linked up for the first time, creating Shanghai as a "global dimensional cultural new landmark." EB SECURITIES previously mentioned that the gaming industry has four main investment logics that are sustainable, the sector maintains a high level of prosperity, consumer sentiment remains high, top manufacturers focus on high-quality games, and there are more opportunities for mid-tier manufacturers. There are strong new product cycles for the summer games in the next 25 years, with many key products scheduled for release or testing, and continuous innovative gameplay output in the segmented industry. Tianfeng pointed out that "Sanmou" is gradually evolving into high-quality game content with medium to long-term value. The company expects to continue optimizing content and gameplay, expanding game season functionality to drive long-term growth in the gaming business. At the same time, traditional second-dimensional games such as "FGO" and "Azur Lane" are also maintaining stable performance. The company stated that "Sanmou" will expand to the international market later this year, and several new games are also in preparation. The company is expected to benefit in the long term from the strategy of "self-developed high-quality products, global distribution," and the commercialization progress is recommended to continue to be monitored in the future.