New stock on the first day | Anjoy Foods Group (02648) made its debut on the market. The stock opened flat in the morning, the company is the leading enterprise in China's frozen food industry.

Anjoy Foods Group (02648) has been officially listed, with an announcement showing that the price per share is HK$60.0, with a total of 39,994.7 million shares issued, in lots of 100 shares each. The net proceeds are approximately HK$2.302 billion. As of the time of writing, there has been no change in price, with shares trading at HK$60, and a trading volume of HK$2.35 billion. According to the prospectus, Anjoy Foods Group is a leading enterprise in China's frozen food industry, dedicated to providing food in various consumption scenarios such as homes, restaurants, and dining out. According to a report by Frost & Sullivan, Anjoy Foods Group has established a "significant" lead in the domestic frozen food market. Based on revenue calculations for 2024, the company holds a 6.6% market share, ranking first in the industry and doubling the market share of the second-place competitor. In particular, the market share for frozen prepared food products is 13.8%, approximately 5.3 times higher than the second place; the market share for frozen dishes is 5%, approximately equal to the combined market share of the second to fourth places, making it the only company in the industry to lead in both core segments. Anjoy Foods Group has developed a diverse product portfolio covering three major categories: frozen prepared food, frozen dishes, and frozen noodles and rice products. The company strategically positions its products in different market segments and price ranges to meet diverse consumer demands. The company has established a brand portfolio consisting of the flagship brand "Anjing," alongside its own brands "Mr. Frozen" and "Anjing Xiaochu," together with strategically acquired brands such as "Honghu Temptation," "Liuzhu," and "Kung Fu Food."