US Stock Market Move | NIKE, Inc. Class B (NKE.US) rose nearly 16% in early trading, as executives sent out optimistic signals.

As of the deadline for this article, NIKE, Inc. Class B (NKE.US) rose by 15.82% in early trading on Friday. The company stated that the downward trend in its annual sales is beginning to ease, indicating that CEO Elliot Hill's strategic initiatives are starting to take effect. The newly appointed CEO, Elliot Hill, emphasized in the financial statement: "As the new fiscal year begins, we are revitalizing growth momentum through organizational restructuring and the 'sport attack' strategy. Changes in channel structure reveal new market characteristics: the 14% decline in direct sales is greater than the 9% decline in wholesale channels, indicating consumers are returning to distributor channels. There is a clear differentiation in category performance: the footwear business leads all sectors with $7.2 billion in revenue, but the 13% decline exceeds apparel (down 10% to $3 billion) and equipment (down 2% to $567 million). However, all three major categories exceeded analyst expectations of $6.83 billion, $2.91 billion, and $538 million, with footwear surpassing expectations by 5.4%. The latest financial data for the fourth quarter disclosed by NIKE, Inc. Class B shows that the company achieved revenue of $11 billion, a 12% decrease compared to the previous year, but still 3.8% higher than the market forecast of $10.72 billion. Adjusted earnings per share decreased by 86% to $0.14, but still outperformed expectations by 2 cents.