Beijing Roborock Technology (688169.SH) released its "618" battle report: Won the top spot in the full-cycle dominance.

Today, Beijing Roborock Technology (688169.SH) released its 2025 "618" battle report, winning the top spot throughout the entire cycle. According to data from Aowei Cloud Network from May 12th to June 15th, Beijing Roborock Technology's floor sweeping machine category achieved a market share of 32.76%, ranking first; the floor washing machine category achieved a market share of 24.54%, ranking second; and the washing machine GMV increased by 173% year on year. During the "618" period, Beijing Roborock Technology's e-commerce sales on JD.com, Tmall, and Douyin performed well. JD.com's related data shows that Beijing Roborock Technology ranked first in the Siasun Robot & Automation cleaning list and second in the handheld cleaning appliance list. The P20 Ultra floor sweeping machine ranked first in both the new product list and sales list; the A30 Pro Steam floor washing machine ranked first in the new product list, and the A30 Pro/A30 Pro Steam ranked first and second in the sales list, respectively; the H50 Ultra ranked second in the overall list of self-charging vacuum cleaners; and the Z1 Plus ranked first in the sales volume of the 4000-5000 yuan price range in the large capacity washing and drying track in May. Tmall's related data shows that Beijing Roborock Technology ranked first in the Siasun Robot & Automation floor sweeping machine brand list, second in the floor washing machine brand list, and first in the 618 Tmall home cleaning brand list. The P20 series ranked first in the 618 quality domestic appliance must-buy list; the A30 series topped the floor washing machine hot sale list and good review list; the H50 Ultra ranked first in the new vacuum cleaner list; and the Z1 Plus ranked first in the sales volume of 12kg washing and drying machines in the 4000-5000 yuan price range. Douyin's related data shows that Beijing Roborock Technology ranked first in the 618 household appliance list. The P20 Ultra floor sweeping machine topped the 618 household appliance hot sale list; the A30 Pro ranked first in the brand household floor washing machine popularity list; the A30 Pro Steam ranked first in the floor washing machine best sellers list; the H50 Ultra ranked first in the smart vacuum cleaner best sellers list; and the Q1 Hello Kitty ranked first in the washing machine overall sales list in the 1000-2000 yuan price range. Since the first quarter of this year, the product sales of Beijing Roborock Technology have shown a remarkable upward trend. On June 19th, the International Data Corporation (IDC) released the "Global Smart Home Devices Market Quarterly Tracking Report for the First Quarter of 2025," which showed that the global smart floor sweeping machine market shipped 5.096 million units in the first quarter of 2025, an increase of 11.9% year-on-year. The concentration of market share among top manufacturers is intensifying, with the top 5 manufacturers accounting for 63.4% of the overall market, an increase of 3.5 percentage points from the same period last year. Top brands continue to focus on research and development investment, rapidly increasing market share through product strength, and the industry concentration is on the rise. In the Chinese market, the "National Assistance" policy is accelerating the shipment of high-end models; in overseas markets, Chinese top manufacturers are expanding continuously in developed countries market by controlling powerful channels. Following its achievement of being the world's top in terms of volume and amount in 2024, in the first quarter of 2025, Beijing Roborock Technology shipped 982,000 units globally, maintaining its first place position in terms of sales volume with a market share of 19.3%, an increase of 50.7% year-on-year. The two regions with the highest shipment volume are China and Western Europe, accounting for over 50% of the total global shipment volume. In Czech Republic, Denmark, Finland, Germany, Israel, South Korea, Norway, Poland, Sweden, Turkey, and the United Arab Emirates, Beijing Roborock Technology ranks first in terms of shipment volume. According to data from Aowei Cloud Network, Beijing Roborock Technology continued to surge in product sales in the second quarter. Previously, Aowei Cloud Network released some latest data for the second quarter of 2025. Specifically, in the field of cleaning appliances, the high prosperity continued with both quantity and price increasing. In April 2025, the online sales volume of floor sweeping machines reached 1 billion yuan, an increase of 81% year-on-year; online sales volume reached 300,000 units, an increase of 74% year-on-year; and the average online price per unit was 3,340 yuan, an increase of 3.5% year-on-year. In April 2025, the online sales volume of floor washing machines reached 690 million yuan, an increase of 82% year-on-year; online sales volume reached 340,000 units, an increase of 82% year-on-year. Beijing Roborock Technology has shown outstanding performance, consistently ranking at the top. According to data from Aowei Cloud Network, in April 2025, the online sales volume of floor sweeping machines from Beijing Roborock Technology increased by 72% year-on-year, with a market share of 26%; and the online sales volume of floor washing machines from Beijing Roborock Technology increased by 1065% year-on-year, with a market share of 19%.