Douyin e-commerce 618 data release: The turnover of over 60,000 brands doubled compared to the previous year.

On June 20th, Douyin e-commerce released data for the 618 promotion, showing that from May 13th to June 18th, the turnover of over 60,000 brands doubled compared to the same period last year, with over 2,000 individual products achieving turnover exceeding ten million yuan, and more than 67,000 small and medium-sized businesses achieving turnover exceeding one million yuan. At the same time, the content ecosystem continues to thrive. During the promotion period, live streaming views grew by 31%, with 236 brands achieving turnover exceeding one billion yuan through live streaming, and 990 live streams generating turnover exceeding ten million yuan, with over 530,000 e-commerce authors doubling their turnover compared to last year.