Kuaishou (01024) launches the end-to-end generative recommendation system OneRec. Large-scale model technology reconstructs traditional recommendation architecture.

Recently, Kuaishou (01024) launched a new end-to-end generative recommendation system, OneRec, achieving a dual breakthrough in effectiveness and cost. This system reconstructs traditional recommendation architecture using large model technology, effectively increasing computing power by 10 times, with a power utilization rate of 23.7% and 28.8%, and operating costs only accounting for 10.6% of the traditional solution. OneRec has been fully launched on Kuaishou App and Express version, handling approximately 25% of QPS (queries per second), significantly increasing user retention lifecycle. OneRec marks the entry of the recommendation system into a new stage of "end-to-end generative awakening."