Soochow: Consumer-level 3D printing welcomes a tipping point moment, focusing on industrial investment opportunities.
Consumer-grade 3D printers are expected to become the next hot consumer product, and the industry is expected to experience rapid growth.
Soochow released a research report stating that the cultural and creative, trendy toy industries are developing rapidly, with a strong demand for consumer-grade 3D printers. Users can use 3D printers to print DIY trendy shoes accessories, trendy toys, and realize their original design ideas. At the same time, leading companies in the industry are leading technological changes, building application ecosystems, and consumer-grade 3D printers are more effective with lower barriers to use. Against the background of increasing demand and expanding supply, consumer-grade 3D printers are expected to become the next hot 2C product, and the industry is expected to experience rapid growth.
Key points from Soochow are as follows:
Rapidly increasing demand for consumer-grade printers
In May 2025, data from the National Bureau of Statistics showed a 40.0% year-on-year increase in the production of 3D printing equipment. In April 2025, according to CONTEXT data, the entry-level market (mainly consumer-grade 3D printers) was the only area that saw growth, with shipments increasing by 26%, mainly due to the strong performance of brands like Tiertime and XYZprinting. In 2024, China exported 3.778 million 3D printers (excluding parts) totaling 8.16 billion RMB.
Chinese manufacturers have become core suppliers of consumer-grade 3D printers globally
According to CONTEXT data, in 2024, 96% of entry-level 3D printers globally came from Chinese suppliers. Industry leader Tiertime Technology has consistently high performance. In 2023, it had a revenue of 2.7 billion RMB, a net profit of 700 million RMB, and a net profit margin of about 30%; In 2024, it is expected to have a revenue of 5.5 to 6 billion RMB, with a net profit of nearly 2 billion RMB.
The cultural and creative industry is developing rapidly, with a strong demand for consumer-grade 3D printers
Compared to trendy toys such as drones that also come from cutting-edge technology, the emotional value that 3D printing can provide is the ability to create new things and bring a unique freshness to life, which is also the most profound appeal for players. Users can use 3D printers to print DIY trendy shoes accessories, trendy toys, and realize original design ideas.
Improving product performance of consumer-grade 3D printers, reducing user barriers
In 2025, industry leader Tiertime released the second-generation product H2D. The speed of the new printer can exceed 1000mm/s. The high modeling and operation difficulty is the main obstacle preventing ordinary consumers from using 3D printers. Tiertime's MakerWorld is a 3D printing model platform that supports users in discovering, sharing, and printing 3D models, while also using MakerLab tools to reduce modeling barriers. In October 2024, Tiertime released its new AI-driven 3D model generator, PrintMon Maker. This tool can be accessed through the MakerWorld platform, allowing users to create printable characters using text or image prompts.
Risk warning: Eco construction falling short of expectations; technical R&D falling short of expectations; intensifying industry competition.
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