Ele.me officially announced the upgrading of the "": continuing to invest over 1 billion RMB, new stores can enjoy up to 3 months commission-free.

On June 16, Ele.me announced the upgrade of the "" (Optimal Store Program). From now until the end of August, Ele.me will continue to invest over 1 billion yuan, by providing new stores with up to 3 months commission-free, increasing up to 3 months of new store period traffic support, and collaborating with Alibaba's ecosystem to increase exposure and order conversion through a series of upgraded measures. This is done to further attract high-quality offline brands and small and medium-sized restaurant merchants to join, and better support the digital business growth of high-quality catering merchants. The core of " 2.0" revolves around rate discounts, traffic resources, and AI tools, with further resource upgrades. In terms of rates, to better support new optimal stores, the platform's technical service fee is fully refunded for the first month and upgraded to a maximum of 3 months commission-free. With regards to traffic support, for new merchants who have joined, in addition to the "longest 7+7+23-day free traffic card" previously provided, there is an additional up to 3 months of new store period traffic support package. For high-quality chains and specialty merchants, the platform will also collaborate with Alibaba's ecosystem to provide merchants with multi-channel traffic exposure and order conversion. In addition to the comprehensive upgrade of rate discounts and traffic resources, Ele.me has also further upgraded its support for merchant AI tools. Recently, Ele.me officially launched the "Intelligent Merchant Operations System," which includes a suite of AI product tools such as intelligent store opening assistant, intelligent store decoration, intelligent product management, intelligent product selection and hosting, intelligent image enhancement, business diagnosis, marketing intelligence investment, etc., aiming to help more merchants improve the efficiency of their business operations from opening stores to daily operations throughout the entire business cycle using AI capabilities.