New Stock News | Brilliant Holdings conducts hearing at the Hong Kong Stock Exchange, becoming the largest perfume group in China apart from the brand owner.

According to the disclosure by the Hong Kong Stock Exchange on June 9, Yingtong Holdings Limited (hereinafter referred to as "Yingtong Holdings") has undergone a listing hearing on the Main Board of the Hong Kong Stock Exchange, with BNP Paribas and CITIC Securities acting as its joint sponsors. According to the prospectus, based on retail sales in 2023, Yingtong Holdings is the largest perfume group in China (including Hong Kong and Macau) apart from brand owners of perfume groups. The brand owner perfume group mainly operates its owned brands and leads in brand positioning and marketing strategy, research and development, manufacturing, and licensing of its brand rights. In contrast, the company mainly engages in sales and distribution of products purchased from third-party brand licensees, generating revenue from it. The company also conducts market deployment for these brand licensees, such as brand management, and designs and implements custom market entry and expansion plans for their brands, but does not generate revenue from this. The company has a large and diversified brand portfolio, including not only perfumes but also cosmetics, skincare products, personal care products, eyewear, and home fragrances. The company has achieved a leading position in perfumes in China (including Hong Kong and Macau) due to its long history of operation and extensive knowledge and resources in the perfume industry in these markets for distribution and market deployment of numerous international perfume brands. The company provides a comprehensive sales and distribution network covering a large number of channels for perfumes, skincare products, cosmetics, personal care products, eyewear, and home fragrances in China (including Hong Kong and Macau). As of March 31, 2025, the company's products were sold through over 100 directly operated offline POS in over 400 cities in China (including Hong Kong and Macau) and over 8,000 POS operated by retail customers. The company also sells products to offline distributors who may resell these products to other offline retailers. In addition to offline sales channels, products are also sold online through well-known e-commerce platforms and social media platforms in China (including Hong Kong and Macau). The company's reputation among world-leading brands enables it to become a business partner for many brand licensees planning to enter China (including Hong Kong and Macau) or expand their brand influence to the country. This long-term business relationship allows the company to create iconic brands and attractive products in its product portfolio. As of May 31, 2025, the company distributed and marketed products for a total of 72 external brands, including Herms, VanCleef & Arpels, Chopard, Albion, and Laura Mercier, covering a diverse range of price levels and functions to cater to the different needs of consumers in mainland China, Hong Kong, and/or Macau. As of May 31, 2025, the company has obtained exclusive or partial authorization for certain products and channels from 61 out of the 72 external brands from brand licensees in mainland China, Hong Kong, and/or Macau. Through these authorizations and partial authorizations, the brand licensees also grant the company the right to use their intellectual property (including trademarks and logos) within a specified scope. In terms of finances, for the financial years ending March 31, 2023, March 31, 2024, and March 31, 2025, Yingtong Holdings' revenues were approximately 1.699 billion yuan, 1.864 billion yuan, and 2.083 billion yuan, respectively. During the same periods, the net income was approximately 173 million yuan, 206 million yuan, and 227 million yuan, respectively.