Chen Maobo attends the opening ceremony of the Xiaohongshu Hong Kong office and says that Hong Kong can help with its global business layout.

Lifestyle community platform Little Red Book has opened an office in Hong Kong. This is the first time Little Red Book has set up an office outside of Mainland China, in order to better serve overseas brands and users. Financial Secretary Paul Chan Mo-po attended the opening ceremony of Little Red Book's Hong Kong office on June 7th, and expressed on social media his anticipation for Little Red Book to establish closer ties with the Hong Kong community. He hopes that the platform can provide new perspectives and channels for local businesses in the areas of product and service design, marketing, and brand promotion. Paul Chan Mo-po mentioned that during his visit to Shanghai at the end of last year, he specifically visited Little Red Book's headquarters and was deeply impressed by the young energy and innovative spirit of the company team. He invited them to Hong Kong to develop international business from this base. He expressed his pleasure at witnessing the establishment of New Journey Health Technology Group, Little Red Book's base in Hong Kong. He also remarked that Hong Kong, as an international financial, trade, and innovation center with a blend of Eastern and Western cultures, can support the global business layout of Little Red Book. Furthermore, Hong Kong's extensive network and connections between East and West can help outstanding Chinese culture and products reach the world, telling the story of China together. Commissioner for Innovation and Technology Liu Ka-yuen stated that the opening of Little Red Book's first overseas office in Hong Kong is very welcome, fully demonstrating Hong Kong's strategic position as a super connector. As a leading lifestyle community in Mainland China, Little Red Book's presence will promote creative collaboration between local content creators, brands, and institutions, and drive the development of cultural exchanges and content marketing between Hong Kong and Mainland China and globally. Little Red Book's General Manager of Cross-border Business, Qian Yue, expressed that through establishing an office in Hong Kong, they hope to effectively serve more clients and accelerate the development of brand marketing business. Hong Kong is not only an important market for Little Red Book, but also a key bridge. The cross-border business team will play a dual role in linking overseas brands with Chinese Mainland consumers on one hand, and supporting Mainland brands to expand to overseas markets such as Hong Kong on the other hand. Little Red Book's Hong Kong team not only serves local users, but also supports the development of business in the Asia region and other overseas markets. The company also collaborates with local universities to provide employment and internship opportunities for the new generation in Hong Kong, nurturing talents who are proficient in both Eastern and Western marketing strategies.