Party mobile game "Bao Chao Adorable Chef" enters open beta, FRIENDTIMES (06820) welcomes revaluation of its value.

On May 28th, the highly anticipated multiplayer cooperative "Kitchen Party" mobile game "Boisterous Cute Chef" under FRIENDTIMES (06820) officially started public testing, stimulating the "taste buds" of the capital market. With a strong foundation of high-quality traffic and attention, "Boisterous Cute Chef" has a strong vitality and popularity, stirring up the gaming market. After its launch, the game quickly climbed to the top of the rankings on platforms such as Apple AppStore, TapTap, Huawei, Xiaomi, VIVO, and others. As of the date of this release, "Boisterous Cute Chef" has topped the charts for three consecutive days. According to in-game announcements, the game had over a million users on the first day, showing the enthusiasm of players. By accurately tapping into the "competitive + social" blue ocean, the game aims to create the next "blockbuster" party game. "Boisterous Cute Chef" was developed by the female-oriented leading company FRIENDTIMES. With its unique multiplayer cooperative mode, fun and exquisite food menu, rich and varied map settings, and unique character configurations, the game quickly gained a lot of attention in the gaming community. The game simulates a real kitchen environment and cooking processes as its core, providing players with an immersive "cyber kitchen" gaming experience. In fact, since its first exposure at the end of 2023, "Boisterous Cute Chef" received recommendations from various channels during the testing phase and repeatedly entered the top ranks on TapTap's new game list and topped the pre-order list. As a party game, "Boisterous Cute Chef" features a cartoonish art style and story background, giving it a fun and family-friendly atmosphere. Players take on the role of cute characters, arriving in a candy-colored cooking kingdom on a flying ship. To save the food goddess from chaos, players will undergo various cooking challenges to earn more stars and revive the kingdom. The character designs are not only cute but also have unique skills and background stories, enhancing the game's fun and interactivity. In terms of gameplay, "Boisterous Cute Chef" incorporates an intense "boisterous" mode where players need to quickly switch ingredients and master the cooking process within a limited time to create delicious dishes. The real-time interactive mechanism in the game makes teamwork essential, adding uncertainty and surprises to every cooking match. Apart from cooking competitions, "Boisterous Cute Chef" also innovatively includes simulation management gameplay. Players can upgrade from chefs to restaurant owners, recruit NPCs to run their own small shops, or even invite game friends to start a business together and expand the restaurant. This setting not only enriches the game content but also provides players with a more diverse gaming experience. Currently, the core audience of "Boisterous Cute Chef" continues FRIENDTIMES' base of female users. With the contrasting character designs of "Cute Chef" and "Boisterous," the game attracts players of all genders and quickly creates a "breaking the circle" effect. Considering its gameplay design, operation strategy, and market positioning, the game has social virality potential. The combination of social cooperation mode and seasonal ranking system naturally triggers a desire to share and form teams, catering to both solo players and social players' needs. By combining food themes with fun interactions, the game captures new consumer trends and breaks barriers for users. An important highlight of "Boisterous Cute Chef" is the presentation of food culture. The game focuses on using "Chinese cuisine + regional culture" to build content fortresses, achieving deep cultural integration. The game delves into unique local cuisines, covering a wide variety of dishes. These carefully designed dishes not only showcase the essence of Chinese cuisine but also allow players to experience the charm of food in the game, strengthening cultural identity among young players. On the first day of public testing, "Boisterous Cute Chef" announced two interactive activities, collaborating with the popular childhood character "Wangzi Small Steamed Bun" and the China Academy of Art. Through interesting collaborative content and special game activities, players can earn exquisite collaborative appearances, capturing players' hearts. In the future, the game will collaborate with over 30 food, snack, and tea brands in the "In the Name of Cooking" campaign. By combining brand values and culture, the game will create more fun activities and ecosystems, extending the value in collaboration. This includes brands like Weilong Spicy Strips, Juewei Duck Necks, Hefu Hand-Pulled Noodles, Chacha Food, Yang's Fried Dumplings, and other cross-industry consumable brands. In terms of map design, "Boisterous Cute Chef" has put in a lot of effort. As the game progresses, players can unlock new maps and scenes, adding visual enjoyment and allowing players to experience different cultural atmospheres while cooking competitively. As time goes on, the game will introduce holiday-themed events (such as the Dragon Boat Festival's "Sweet and Salty Zongzi PK") to attract players to play and make purchases. In the first season, "Boisterous Cute Chef" will introduce the theme of "Night Market Food Street," covering popular street foods like starchy sausages, roasted cold noodles, and snail noodles that resonate with the masses, creating a warm and inviting atmosphere. The lively market vibe can quickly attract a wide range of users and evoke players' emotions, awakening memories of local delicacies. With the potential for a large number of daily active users (DAU) beginning to emerge, the game is expected to perform well in terms of revenue and long-term operation after public testing. The party game track is recognized as one of the challenging but rewarding premium game categories. Why is "Boisterous Cute Chef" considered a high-potential stock? The answer lies in FRIENDTIMES' years of experience in long-term operations. According to the "2024 Mobile Game Market Report," party games saw growth in user spending, downloads, and active users in 2023, with revenue increasing by 84.4%. However, due to the diverse gameplay and demands of party games, high-frequency iterations are needed to provide internal momentum for long-term growth and transition from a trendy game to a long-lasting one. Moreover, looking at the user profile of party games, female users make up a significant proportion, and FRIENDTIMES has been deeply cultivating the female market for 15 years, actively expanding into Generation Z female content in recent years. Their deep understanding and control of female user demands will provide strong support for content development and ongoing operations.Come giant help. And the company's many long-life products under company's long-term refined operational capabilities have been fully demonstrated, and the stable core game revenue has also laid a solid foundation for the company.With "Cyber Kitchen" as the highlight, "Noisy Lovely Chef" fills the market gap with a unique combination of "fast-paced fair competition + slow-paced simulation management". After multiple rounds of testing, the game scored 8.0 on TapTap and has attracted nearly a million followers. According to the official website, before the public beta, the game had already received over 8 million pre-registrations, fully validating its market potential as a "female-oriented + general user" dual-track product and its long-term sustainability. In the digital age, technological innovation has become the core drive for the development of gaming companies. FRIENDTIMES has keenly captured this trend, with "Noisy Lovely Chef" utilizing AI as a concrete manifestation of its technological prowess. The game uses self-developed models to train the in-game level interactions, allowing it to assist players in passing levels based on their habits, map design, and success factors, thus enhancing the overall gaming experience. This feature also helps in self-checking the level logic - after the development team designs new levels, the AI will automatically simulate tens of millions of player paths and provide feedback for balance optimization, thus shortening the development and testing cycles. In the future, the company will continue to maintain freshness by regularly updating with new seasons, user-generated content such as new maps and dishes, and quickly iterating based on user feedback. As players improve their skills and explore new techniques and gameplay in "Noisy Lovely Chef", they will build a solid core user base within the ecosystem. Additionally, the game's highly engaging fair competitive gameplay is well-suited for expanding into the "live streaming" ecosystem, paving the way for accumulating core users through content operations post-launch. It is evident that the uniqueness of "Noisy Lovely Chef" lies in its integration of social entertainment, cultural expression, and lightweight competitive depth. Through new gameplay modes and the random combination of character skills, players will always experience freshness and fun. With continuous content iteration and community management, the game has the potential to become a hit in the female-oriented gaming market. In conclusion, "Noisy Lovely Chef" will undoubtedly have a place in the future mobile gaming market with its unique features and rich content. As FRIENDTIMES gradually releases new games from their reserve, the company's long-term value is expected to be comprehensively reassessed after the launch of "Noisy Lovely Chef".