HK Stock Market Move | WEIMOB INC (02013) rose more than 20% in intraday trading, with WeChat establishing an e-commerce product department. The market anticipates the acceleration of the commercialization of WeChat.

WEIMOB INC (02013) rose more than 20% in midday trading, reaching a 20.47% increase by the time of writing, at HKD 2.06, with a trading volume of 1.393 billion Hong Kong dollars. On the news front, Tencent released a company-wide letter announcing a restructuring of the organization of the WeChat Business Group: the establishment of an e-commerce product department, responsible for exploring transaction models within WeChat, accelerating the development of transaction infrastructure and ecosystem, and operating a new mode of transaction on WeChat. Although Tencent's President Liu Chiping stated that the WeChat e-commerce team will operate independently, without the need for over-interpretation, the market still anticipates an acceleration of WeChat's commercialization. As an important service provider within the Tencent ecosystem, WEIMOB INC's business layout aligns strategically with this adjustment. According to previous financial reports, the company has provided marketing services for over 70% of WeChat video content creators annually. In live broadcasts by top content creators with single-event GMVs exceeding 20 million RMB, approximately 60% of these events have deep involvement from Weimob. It is worth noting that on January 9, Weimob officially launched the "Weimob X WeChat Mini Program" with five major solutions aimed at helping businesses achieve efficient integration and business growth within the WeChat Mini Program ecosystem.