Counterpoint Research: Global smartphone shipments reached 323 million units in the fourth quarter of 24, with revenue growing by 5% year-on-year under the trend of high-endization.

Recently, Counterpoint Research released the "Market Monitoring Report for the Fourth Quarter of 2024." The global smartphone market in the fourth quarter of 2024 performed steadily, with shipments reaching 323 million units; benefiting from the trend towards high-end devices (consumers are more inclined towards high-end models), global smartphone revenue increased by 5% year-on-year; supported by stable demand for high-end devices, the global smartphone average selling price (ASP) rose by 2% year-on-year. Apple led the global smartphone market in the fourth quarter of 2024 with a 23% market share, while Samsung ranked second with a 16% share; Apple's ASP reached a record high for the quarter, capturing 54% of the global smartphone total revenue; vivo and Xiaomi saw revenue growth of 20% and 11% respectively, making them the only two among the top five manufacturers to show significant growth.