HK Stock Market Move | BLOKS (00325) rises by over 4% again, company makes debut at New York Toy Fair, institutions point out its steady progress towards global expansion.

BLOKS (00325) has risen by over 4% again, rising for five consecutive trading days, with a cumulative increase of over 30%. As of the time of writing, it has risen by 4.5% to 104.5 Hong Kong dollars, with a turnover of 43.5001 million Hong Kong dollars. Tianfeng released a research report stating that after making an appearance at the Spielwarenmesse Toy Fair in Nuremberg, Germany, one of the world's three largest toy fairs in January 2025, BLOKS once again appeared at the New York Toy Fair in March. At this exhibition, BLOKS showcased the debut of new products including the first edition of Minions Magic Edition and the second edition of Sesame Street partners' Magic Edition. They also brought popular IP building block products such as Ultraman, Transformers, and Heroes Infinite, attracting the attention of many toy enthusiasts. BLOKS is developing more Minions-themed scenes, enriching the gameplay of character costume changes and expressions, and setting up more interesting and vivid Minions' lives. In addition, BLOKS has already reached cooperation with Sesame Street in over 40 countries and regions worldwide. The bank pointed out that the New York Toy Fair is organized by the Toy Association of America and is one of the largest toy fairs in the Americas and one of the world's three largest toy fairs, with a history of 122 years. BLOKS' participation not only demonstrates its global innovation and impact, but also marks a brilliant appearance of Chinese toy brands on the international stage. With strong R&D capabilities and an innovative product system, BLOKS follows a strategy of "all demographics, all price points, globalization," steadily advancing its globalization pace from the Singapore Anime Fair, to the Nuremberg Toy Fair, and now to the New York International Toy Fair.