HK Stock Market Move | KEEP(03650) rose by nearly 5% against the market trend. In late March, there will be an important internal test for the AI coach function. Institutions are optimistic about the company becoming a core target for AI agents.

KEEP (03650) rose nearly 5% against the market, rising 3.41% to 5.46 Hong Kong dollars as of the time of publication, with a turnover of 15,025.4 million Hong Kong dollars. On the news front, Keep conducted internal testing of the important feature Al Coach at the end of March, expected to be launched in May. Tianfeng Commerce believes that Keep has become a core target for AI Agent, with great potential for future collaboration with smart wearable devices. Currently, Keep has its own smart watches, and mainstream smart devices such as Apple, Xiaomi, Garmin, and Gaochi have also been integrated. In the future, more AI terminal devices are expected to be integrated into the data model; leveraging AI to generate content to lower costs and cover more sports categories, expanding user base, enhancing user experience, and increasing user stickiness and added value. In addition, a spokesperson from the National Health Commission recently announced the implementation of a 3-year "Weight Management Year" initiative aimed at promoting a healthy lifestyle. As a leading domestic sports technology platform, Keep continues to focus on fitness content and sports consumption, actively lowering the barrier to entry for sports through smart technology, promoting universal fitness, and supporting the implementation of the "Healthy China" strategy. Analysts point out that Keep's decision to focus on AI trainers at this time precisely hits multiple nodes of technological change, policy support, and market demand.