HK Stock Market Move | CHICMAX(02145) up more than 6%, Han Shu takes the top spot in the 38th major promotion of Douyin beauty rankings, and the company's net profit is expected to increase by more than 60% last year.

CHICMAX (02145) rose more than 6%, as of the time of publication, it has risen by 6.55% to 42.3 Hong Kong dollars, with a trading volume of 1.4 billion Hong Kong dollars. In terms of news, according to the latest news from Qingyanhaowai, the 38 major promotions on various platforms recently came to an end. In the Douyin platform, Hanshu once again took the first place in the beauty category during the 38 major promotions, with a total of 14 beauty brands achieving GMV over 100 million during the promotion period, winning a good start. Previously, CHICMAX announced its 2024 annual performance forecast, expecting to achieve operating income of 6.7-6.9 billion yuan, a year-on-year increase of 59.9%-64.7%; net profit of about 750-810 million yuan, a year-on-year increase of 62.4%-75.4%. Profit growth is mainly attributed to the high income of its scientific anti-aging skincare brand Hanshu and the high-end infant and child skincare brand Newpage. Open Source Securities believes that the high growth is fundamentally due to the company's grasp of the trend of cost-effective consumption and the traffic dividend of the Douyin channel, as well as the deep-rooted "triple resonance" of research and production. The company has been actively deepening its product planning, category layout, and brand building recently, and is looking forward to seeing multi-faceted development of channels and brands in the future. Huatai points out that in January-February 25, the company actively adjusted its sales structure, with the self-operated (self-broadcasting + commodity cards) on Douyin accounting for 90%, and the bank expects a profit margin of over 10%; the profit margin of the Douyin channel is expected to continue to recover.